Ocean Outdoor expands DOOH presence into France

The OOH portfolio includes large and small-format full-motion screens, along with environment takeovers and experiential opportunities.

Ocean Outdoor is partnering with French OOH and DOOH media owner Cityz Media to bring its brand experience, innovation and creative production capabilities to Klépierre’s retail destinations across France.

The partnership covers 38 Klépierre shopping malls, including Créteil Soleil and Val d’Europe in the Paris Region and Grand Place in Grenoble. It forms part of Cityz Media’s DOOH contract with Klépierre, which the media owner has retained following a competitive tender.

Ocean Labs to support experiential campaigns

Ocean’s brand experience and innovation team, Ocean Labs, will work with Cityz Media on large-scale OOH and experiential productions across Klépierre’s French estate. Ocean’s in-house design division, Ocean Studio, will support the work.

The partnership also gives Klépierre access to Ocean’s international sales network, The Alliance, which operates across 12 international territories.

Partnership expands Ocean’s European footprint

Didier Quillot, CEO, Cityz Media: "We are thrilled to have Ocean Outdoor as a partner in our upcoming contract with Klépierre. This allows us to build on past successes, combining Cityz Media’s DOOH expertise with Ocean’s world class Labs and Studio offering.

"Having access to Ocean Labs and Studio will power our DOOH production capabilities, tapping into the best creative minds in the business to deliver quality experiences for brands and audiences across Klépierre’s destinations."

Ocean currently operates screen businesses in seven other European markets, including the UK, the Netherlands, the Nordic countries and Germany. The French partnership extends Ocean Labs and Ocean Studio’s operations to nine countries.

Ocean brings creative production capabilities to France

Catherine Morgan, Group Managing Director, Ocean Labs: "Ocean’s entry into the French market reflects the exceptional growth of DOOH in premium malls. We’re excited to bring our Ocean Labs and Studio capabilities to France with Cityz Media and Klépierre, giving brands and agencies new ways to stand out, build deeper audience connections and deliver impact at scale across France’s leading retail destinations."

Ocean Labs was established 14 years ago to develop applications of technology for full-motion premium LED screens and retail environments. Its work focuses on creating experiences that extend beyond individual outdoor screens.

Ocean Studio is Ocean’s in-house design, creative and production unit. It develops and supports the global adoption of creative formats, including 3D DeepScreen special effects.

www.oceanoutdoor.com

www.cityzmedia.fr

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