Tagresults

The agency will oversee creative strategy and campaign development across European markets, supporting Haier's brand communications as it enters its next phase of growth.

The appointment aligns Samsung Australia's media operations with the company's global agency structure, where Publicis Groupe already serves as the media agency of record across many international markets.

The agencies will operate as a unified team to develop IBM's Let's Create Smarter Business campaign across multiple channels and international markets.

The brief includes media relations, thought leadership and executive profiling, building on Wise Up PR's experience working with companies in the defence technology, aerospace and national security sectors.

The campaign, titled Get the Edge, launches with a television advertisement created by Saatchi & Saatchi and forms part of a wider cross-channel initiative spanning broadcast, digital, outdoor, audio, cinema and retail environments.

WPP Enterprise Solutions, WPP’s business transformation division, will combine its engineering and customer experience capabilities with AWS’s AI infrastructure and services.

The new partnership will see Grey London develop a platform intended to improve brand consistency and visibility across out-of-home advertising, digital channels and major industry events.

At the centre of the campaign is a 60-second film that follows a series of everyday characters using connectivity in different ways, illustrating how improved network coverage can support work, entertainment and daily life across the country.

Digital agency Spekk has acquired advertising technology platform Pablo and appointed its founder, Nick Boyce, as Chief Technology & AI Officer, as the agency expands its investment in artificial intelligence and automation.

The updates form part of a broader effort to ensure that users under 18 are placed in age-appropriate environments, with enhanced enforcement tools, expanded geographic rollout, and additional support for parents.

The deal expands Adobe’s offering for marketers seeking to improve discoverability and conversion across search engines, large language models and other AI-powered environments.

The campaign is set to launch later this year and will support a broader effort to strengthen awareness of Hitachi’s business portfolio following a visual identity update completed in 2025. The

The work forms part of KPN’s broader Better Internet platform, developed to extend the company’s role beyond connectivity into addressing the social impact of digital life.

The campaign positions 5G through storytelling rather than technical messaging, aligning the company’s infrastructure ambitions with a broader cultural narrative.

Africa’s digital economy is expanding rapidly, driving economic growth across multiple sectors.

The partnership builds on a year of project-based collaboration focused on refining Dropbox’s social approach, including audience analysis, channel strategy, visual identity development and campaign execution.

The partnership aims to build on these existing behaviours by creating new ways for supporters to engage with the club across both services.