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HTC, in collaboration with its agency of record Brandon, has launched a campaign that uses humor to highlight common internet frustrations, positioning the brand as a reliable provider for consumers seeking a better connection.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.

The partnership comes as Zoom emphasizes practical, human-centered AI to help users work smarter and collaborate more efficiently, requiring advanced analytics and integrated media capabilities to reach key audiences worldwide.

Rubenstein Public Relations has been reappointed as agency of record for Pactum, renewing a partnership focused on elevating the company’s profile in enterprise procurement and agentic AI.

He will co-lead the DACH Creative Team alongside Creative Director Tina Blech and report to Katharina Lisson, Executive Creative Director. Zaradic will oversee creative work for the agency’s clients while developing campaigns that drive brand growth.

Kenya’s national carrier, Kenya Airways, has partnered with European based TUI Airline Holidays, to relaunch travel platform, KQ Holidays.

He succeeds Ronald den Elzen, who will step down after 31 years with the company.

PolyAI, the conversational AI company, has appointed world-renowned chef and entrepreneur Gordon Ramsay as the face of a global brand campaign as the company expands in the United States and strengthens its enterprise presence.

Infant tech company Owlet has named Hannah Cranston Media, HCM, as its public relations agency of record following a competitive review.

The research challenges the growing trend of brands pivoting their entire search strategy toward optimizing for AI tools like ChatGPT, Perplexity, and Microsoft Copilot.

The cinematic effort highlights Bosch’s technological leadership, engineering precision, and real-world performance across its wiper blade portfolio.

Lenovo has partnered with cultural innovation agency Sounds Fun to launch the Make Space Network, a digital platform designed to connect creatives through AI-enabled collaboration.

Unilever and Google Cloud have signed a five-year partnership to accelerate the consumer goods group’s business transformation through advanced AI, data and marketing technologies.

Health-and-wellness company BLACKROLL has appointed DEPT as its global digital partner in a multi-year agreement aimed at transforming the brand’s business model and digital ecosystem.

Effective immediately, Rachel Frey reports to Chair and CEO Julie Sweet and joins the Global Management Committee.

The campaign showcases the platform’s hybrid approach, combining AI-powered creation and vibe coding with full visual editing, customization, and professional infrastructure.

The campaign brings the energy and anticipation of the Games into everyday city life, turning streets, squares, and transit hubs into immersive displays.

The network aims to support executives shaping the strategic direction of their organisations and the broader industry.

Dentsu Creative Amsterdam is directly looking for AI Art & Video Director - Full-time · Amsterdam

The 30-second spot, titled Unavailable, will air between the first and second quarters of the Super Bowl on February 8, 2026. Directed by Yorgos Lanthimos, a frequent collaborator of Emma Stone, the film serves as the anchor of Squarespace’s game day presence.

In the role, Deb Stroff will oversee Monks’ global people agenda, with responsibility for talent management and recruitment, organizational design, and the integration of people-focused software systems.