Stagwell wins Haier Europe creative account

Assembly Digital Commerce, part of the Stagwell network, will provide content for digital and e-commerce channels

Stagwell has been appointed lead creative agency for the Haier brand in Europe following a competitive pitch managed by Ingenuity+.

The agency will oversee creative strategy and campaign development across European markets, supporting Haier's brand communications as it enters its next phase of growth. Assembly Digital Commerce, part of the Stagwell network, will provide content for digital and e-commerce channels.

Agency to lead European campaigns

Coordinated by a client service team based in Italy, Stagwell will develop creative campaigns and scalable content across Haier's product portfolio. The agency will also support communications across multiple markets with a modular content approach.

Silvia Gregorio, Brand and Digital Activation Director, Haier Europe: "The next growth phase for the Haier brand in Europe requires a strategic partner capable of fully understanding our brand values and working alongside the team to deliver inspiring content, consistent across teams and markets. Stagwell’s international DNA, digital marketing expertise and collaborative approach will allow us to develop a strong, scalable communication strategy, focused on the real possibilities that the Haier ecosystem offers our consumers every day."

Appointment follows competitive review

James Denton-Clark, Chief Growth & Client Officer, Stagwell Europe: "This win underscores how Stagwell Europe is evolving to meet changing client needs. Our flexible model allows us to bring together high-altitude creative that builds brand desire, and the precision execution that drives performance. We look forward to supporting Haier Europe’s next phase of growth."

Gill Huber, Managing Partner, Ingenuity+: "This was a focused and highly considered process designed to identify a partner capable of translating Haier’s technology leadership into a distinctive and scalable European creative platform. Stagwell impressed the Haier team with the strength of its strategic thinking, digital-first approach, senior team and collaborative energy. We are delighted to have supported Haier through the process and look forward to seeing the partnership develop."

www.stagwellglobal.com

www.haier-europe.com

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