Tagresults

Nielsen will sync the Acxiom Real ID into the Nielsen ID system so that agencies and marketers can seamlessly leverage their Real ID audiences in Nielsen ONE for cross-platform and data-driven linear media.

The remit encompasses global development of below-the-line (BTL) marketing activities, with a focus on creating meaningfully differentiated brand experiences across key touchpoints.

In the recent past, one of the most significant shifts in how brands interact with their audiences has been the increasing integration of gaming into their campaigns.

Meta’s new solutions are built to optimise campaigns and deliver greater efficiency across the customer journey.

This strategic move aims to enhance Brunner’s vision for growth and innovation, strengthening the agency’s already robust media capabilities and unlocking greater opportunities to serve clients at scale.

Dutch AI marketing startup Billy Grace, has raised €3 million investment from Fortino Capital and a number of angel investors.

This partnership enhances Monks' ability to provide clients with cutting-edge data and AI solutions for personalised experiences and marketing effectiveness.

Powered_by has officially launched as the world's first AI agency for small and medium-sized businesses (SMBs), offering custom AI agent solutions

Dubbed “De Mannen” due to their last names – Koffeman and Besteman – they have collaborated closely, driven by a shared passion for creativity and a lighthearted approach to advertising.

Monks, the global, purely digital, data-driven, unitary operating brand of S4 Capital plc, has announced its collaboration with NVIDIA to launch an Agentic AI Advisory Group and the Monks Foundry, supported by NVIDIA-certified engineers.

Gradial, a Seattle-based AI startup transforming enterprise marketing operations with AI agents, has secured $13 million in Series A funding, bringing its total capital raised to nearly $20 million.

In the end, brands that evolve with culture, not merely react to it, are the ones that will define the future.

This is the second time Apple has been honored with the prestigious honorary Award.

This will enable businesses to scale the production of personalized content, and through Publicis Groupe’s industry-leading identity solutions, tailor experiences to specific audiences – driving deeper engagement, innovation and growth for clients.

Stockholder approval marks an important milestone in the process to combine Omnicom and Interpublic, which will bring together the industry’s deepest bench of marketing talent, offering the most innovative services and products, all underpinned by an advanced sales and marketing platform.

Omnicom and Interpublic have been engaged with the FTC throughout the regulatory process and will continue to address its queries going forward.

The new capabilities combine survey research, qualitative expertise, and AI-powered analytics to enable marketers to quickly evaluate and nurture early-stage creative ideas. 

The appointment has been announced following a competitive pitch, with FINN Partners tasked with promoting the Jewel of the Arabian Peninsula, Oman.

Nick brings a wealth of experience and a proven track record of success to this role, most recently serving as global client managing director at Hogarth, working with high-profile luxury brands.

Advancements in data analytics, digital technologies, and the rise of connected devices are at the heart of this renaissance.

The Forrester report notes that VML has the highest current offering category score in the evaluation.