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The move follows the July acquisition of New Jersey-based healthcare agency Triple Threat Communications, which will now operate as Deerfield.

This represents a compound annual growth rate of 23.21 percent over the forecast period from 2025 to 2032.

The addition of The Venue enables advertisers to combine screen takeovers with live, interactive events, reaching audiences both on-site and across global media channels.

The company expects to use the net proceeds, after transaction-related costs, to further reduce outstanding debt. The deal is expected to close by early 2026, pending regulatory approval.

The collaboration will cover shopping destinations and roadside networks, offering advertisers access to more than 220 screens in some of the country’s most prominent locations.

As Chief Operating Officer, Devika Bulchandani will focus on developing services and solutions across WPP’s network to support client growth worldwide.

The television industry is undergoing a major transformation. With the explosion of streaming platforms, on-demand content, and fragmented viewing habits, traditional TV measurement methods have struggled to keep pace.

The forecast underlines the rapid growth of the sector as more retailers and brands embrace first-party data-driven advertising.

The changing shape of TV report. The study explores how ad spend patterns, viewing behaviours and definitions of television are evolving as the medium becomes increasingly fragmented.

The collaboration combines Spotify’s engaged audience environment with Smartly’s AI-driven creative tools, campaign optimization, and cross-channel measurement capabilities.

Scott joined WPP in 1999 as Director of Corporate Development and later became Chief Operating Officer for Europe before being appointed global Chief Operating Officer in 2018. In 2023, he joined the company’s Board.

Through the partnership, ABCS Insights will deliver full-funnel campaign validation and optimization covering brand impact, consideration, and sales lift.

The new members include five national media owners, two service providers, and one national media agency.

AKQA has appointed Cyril Louis as Executive Creative Director for the Middle East and North Africa, reinforcing the agency’s ambition to strengthen its creative and strategic leadership in the region.

Mithubishi UFJ has appointed Morgan Stanley and Nomura Securities to find potential buyers for the media agency and creative international division.

As digital advertising scales across connected TV, video, and the open web, the industry faces intensifying scrutiny around fraud, brand safety, and content integrity.

The collaboration gives advertisers new opportunities to activate campaigns through major demand-side platforms and reach audiences in fitness venues.

The collaboration extends an existing integration through Beachfront and aims to deliver authenticated, fraud-free inventory for advertisers and publishers.

The collaboration builds on previous work between ANC and PS&E at Gainbridge Fieldhouse in Indianapolis.

The collaboration gives advertisers programmatic access to 65,000+ digital screens across all 50 states, delivering 13 billion monthly impressions — equivalent to nearly 9% of the U.S. digital OOH market.

The move is designed to simplify the media buying process for advertisers and strengthen Spectrum Reach’s portfolio of marketing solutions across the United States.