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The deal strengthens Channel 4 Sales’ position as a trusted partner for media owners, building on its long-standing representation of BBC Studios-owned UKTV.

Globant’s latest Game On Report argues that the future of play will be defined by three intertwined pillars: infrastructure, intelligence, and trust.

The Ad Council has broadened its Love Your Mind mental health campaign through a nationwide initiative that uses the influence of professional sports to encourage people to prioritise their mental wellbeing.

VIOOH has released its 2024 full year emissions intensity, reporting 0.041 grams CO2e per ad impression for its programmatic digital out of home delivery.

The findings show confidence returning to the market, with most respondents preparing to increase their budgets and prioritise long-term brand growth.

As streaming reshaped viewing habits, the long-valued first in break position has shifted to what LG Ad Solutions identifies as the first on screen moment.

Early studies across salty snacks, pet food, and carbonated beverages showed that Ibotta delivered sales lift above typical digital media and promotions benchmarks.

She will oversee Advertising, PR, Social and Influence, Customer Experience, and Consulting, with a mandate to strengthen client value, develop talent, and drive growth across the market.

The platform allows companies to generate indicative TV ad concepts within minutes by drawing on their online footprint and social media presence.

The AdTech company aims to use the funding to advance its AI-driven commerce and retail media network and broaden its presence across EMEA.

The technology forms part of an expanded suite of proprietary data and measurement tools that support the company’s growth across more than twenty countries, including momentum in the UK and EMEA.

The reveal formed the centrepiece of a coordinated display across more than 150 Ocean Outdoor digital screens in four host cities.

In a fragmented digital world, the race to capture the attention of influential trendsetters is intensifying, with new research revealing their disproportionate power to shape both consumer habits and multi-million-dollar business deals.

The partnership was announced at ITV Palooza and will launch with I'm a Celebrity... Get Me Out of Here! before expanding to Love Island All Stars, 6 Nations Rugby and Britain’s Got Talent in early 2026.

With 450 million active users, the company positions the framework as a way to understand which brand messages genuinely influence outcomes on its platform.

The collaboration strengthens Vistar Media’s focus on transparency and performance accountability across its programmatic ecosystem.

 The new generation of Street Hubs combines advanced technology with sleek design, providing valuable services to local communities while creating new opportunities for advertisers.

Reporting to WPP Chief Technology Officer Stephan Pretorius, Horwitz will lead efforts to integrate advanced technology into client solutions, connecting WPP’s creative expertise with global partners to accelerate innovation across commerce, content, and culture.

This innovative space will bring together approximately 4,000 people from across 21 WPP agencies, including powerhouses like Ogilvy, VML, Fbiz, Grey and Burson, within an ecosystem designed to foster collaboration, creativity and innovation.

The study finds that 68.1 million people in the UK use the internet, while 55.5 million social media user identities are active across various platforms.

The collaboration removes intermediaries that do not add value, improving efficiency and performance for connected TV (CTV) campaigns while supporting publisher yield and control.