GoWit secures funding to boost EMEA retail media

GoWit has secured a strategic investment round led by Nuwa Capital, with participation from Formus Capital, APY Ventures, and DCP. The AdTech company aims to use the funding to advance its AI-driven commerce and retail media network and broaden its presence across EMEA.

The investment supports GoWit’s ambition to strengthen its position in connected commerce and retail media while deepening collaborations with retailers, brands, and agencies across multiple markets.

Expanding AI Capabilities in Retail Media

The capital will support the development of GoWit’s AI tools designed to enhance ad performance, data intelligence, and monetization. The company works with retailers and marketplaces in markets including Turkey, the UAE, Egypt, Lebanon, and the Czech Republic, and collaborates with partners across Europe and MENA to build a connected retail media infrastructure.

Emrah Adsan, Co-Founder and CEO, GoWit: "We built the most intelligent, connected commerce and retail media network that enables every retailer, brand, and agency to grow profitably through a unified ad platform offering scalable technology, strong demand, and best-in-class operations."

Strengthening Presence Across EMEA

Adsan: "Our success across MENA and Europe shows the strength of our technology and partnerships. This investment will accelerate our EMEA expansion and advance our AI-driven platform bringing next-level intelligence and automation to retail media."

The rapid digital transformation across EMEA is driving one of the most active commerce regions worldwide. The MENA retail media market is projected to reach USD 6.35 billion by 2030, signalling strong demand for AI-enabled advertising solutions.

Driving Retail Media Through Unified Intelligence

GoWit provides full-funnel retail media activation across on-site, off-site, and in-store placements. The platform helps retailers unlock fresh revenue opportunities, supports brands with predictive automation and unified reporting, and enables agencies to manage campaigns across retailers through a single interface with transparent performance metrics.

Backing From Nuwa Capital

Nuwa Capital, the Dubai-based venture firm leading the round, views the investment as a step toward shaping the future of AdTech within and beyond MENA.

Sarah Abu Risheh, Partner, Nuwa Capital: "Retail media is growing worldwide and accelerating in MENA. GoWit sets the bar in product, performance, and execution and delivers measurable ROI, clearly ahead of the field. We’ve been impressed by a team building to a truly global standard. We’re proud to lead this round as they scale across EMEA."

www.gowit.com

www.nuwacapital.io

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