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Channel 4 appoints The Cast as its first influencer marketing agency
Already a leader in social storytelling, Channel 4’s partnership with The Cast will bring together the work of teams across Marketing, 4Studio, Commissioning, 4Creative, Content Communications and Channel 4 Sales.
Fidium Fiber chooses Bray & Co. and NOVUS to lead creative and media campaigns
These strategic partnerships support Fidium’s goal to become the internet provider of choice for more than 1.5 million eligible locations by the end of 2025.
All Entertainment Media Group acquires The Global Podcast Network
With The Global Podcast Network now under its wing, AEMG is setting the stage for a new era of business storytelling, brand dominance, and media innovation on a global scale.
Netflix Australia picks Amplify as its new creative agency of record
Netflix Australia has appointed Amplify Australia as its lead creative agency for 2025, strengthening a partnership that has been in place since 2022.
Nielsen and Indian media company JioHotstar collaborate for advanced ad measurement
This collaboration aims to establish new benchmarks for effective campaign measurement.
Goodyear names Publicis as integrated global agency of record
Publicis ‘P1T Crew’ will unite creative, media, production, and digital services under the Power of One model to establish a consistent, unified voice that reinforces the value of Goodyear’s brands, products, and services.
VCCP's rebranded Challenger Academy expands creative industry opportunities for young people
The Challenger Academy aims to ensure every young person, regardless of their background, has access to life-changing opportunities in the creative industries.
[Report] AI is turbocharging media production and democratizing creativity, but challenges persist for the industry
A new report by MIT Technology Review Insights explores how emerging tech is remaking the media and entertainment industries - opening new business opportunities for the technologically savvy.
[Marketing Week] Bob Koigi: Beyond roses and chocolate: Brands use Valentine’s Day to create meaningful experiences
Valentine’s Day has evolved from a simple celebration of love into a major marketing opportunity for brands, offering them a chance to connect with customers on a deeply emotional level.
Cayman Islands Department of Tourism appoints Harmelin Media as U.S. agency of record
Harmelin will provide strategic guidance, data-driven insights, and execute advertising campaigns across digital, print, broadcast, and streaming platforms.
Hubbard Broadcasting taps Nielsen for local TV measurement
This new agreement also includes Ad Intel, Nielsen’s comprehensive source of competitive Local media advertising intelligence, Scarborough, which provides consumer insights that connect the dots between media consumption and local brands, retailers, and consumer behaviors.
Hearst Magazines expands ad targeting tool Aura to global markets
The next-gen tool leverages a new, proprietary content taxonomy and sophisticated AI to provide a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve.
Rotana TV selects SPEX as exclusive TV and digital advertising partner
Under this partnership, SPEX will also oversee all digital advertising initiatives, ensuring a seamless and innovative approach to media monetization.
Giant Eagle picks Grocery TV to scale its in-store retail media network
Through the partnership, Giant Eagle will leverage Grocery TV's end-to-end platform to scale its Leap retail media network by activating rich, relevant content on in-store televisions in nearly 200 supermarkets across its five-state region.
Mediaplus Group appoints John Wittesaele as COO International Markets
In this newly created role, Wittesaele will leverage his extensive experience to optimize the agency's international resources.
Hearst UK partners with tpf to power creative solutions for its entertainment portfolio
The collaboration will see tpf provide industry-leading, direct-to-consumer content strategies that embed brands within Hearst UK’s editorial ecosystem, offering advertisers innovative and engaging media solutions across all platforms.
ADWEEK and Roku reveal top commercials of Super Bowl for the last 25 years
Featuring short standalone videos, “Best of Big Game Commercials” has premiered exclusively on Roku’s Sports Zone– a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV.
Dove and Sports Illustrated launch special sports issue to elevate girls' body confidence in sports
The special edition coincides with Dove's Big Game spot, and brings attention to the Dove Body Confident Sport program,
[Marketing Week] Bob Koigi: From campaigns to investments: How brands are championing black culture
As the world celebrates black history month in February, brands and agencies across the globe are not only paying tribute to black culture but have taken tangible steps to elevate, invest in, and empower black individuals and communities.
Clarion launches ‘Bright Sparks’ Gen Z Panel to shape the future of PR and media
Building on an already successful relationship with the University of West London, the company is gaining further access to invaluable insights from the university’s Gen Z student body.
Warner Bros. Discovery picks Special as creative agency to launch streaming service in Australia
Max – the premier global streaming service from Warner Bros. Discovery is set to launch in Australia in H1 2025. Max is the destination for high quality entertainment that commands attention and gets everyone talking.
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