ADWEEK and Roku reveal top commercials of Super Bowl for the last 25 years

ADWEEK, the resource of news, research, and insights for the advertising, marketing, and media community, is partnering with Roku, America’sTV streaming platform, for “Best of Big Game Commercials,” a one-stop shop for fans who want to dive into the ads from this year and the best ads from years past.

Featuring short standalone videos, “Best of Big Game Commercials” has premiered exclusively on Roku’s Sports Zone– a curated destination to help fans follow their favorite teams, leagues, and sports from across all of TV.

Hosted from ADWEEK’s New York City newsroom by Chief Content Officer Zoë Ruderman, “Best of Big Game Commercials” shares insights and behind-the-scenes reporting on the biggest and best ads from past Big Games, plus what to expect this year.

The short form videos feature:

Top 25 Countdown: Most Memorable Ads of the Past 25 Years
Big Game Ads of 2025: Ads You’ll See This Year
Big Game Trivia
Your Burning Questions Answered
Story Behind the Spot (e.g. DoorDash)
Brands Coming Back
To Celeb or Not to Celeb

David Eilenberg, Head of Content, Roku Media: “Roku brings over 90 million streaming households easy access to the content they most want to watch, including a compelling selection of programming around sports. Streaming exclusively on Roku, ADWEEK’s breakdown of the best Big Game commercials – past and present – makes for an exciting lead-up to the Big Game for our audience.”

Will Lee, CEO, ADWEEK: “So many fans anticipate and remember the best ads from the Big Game, and Roku will give them a great destination to relive past favorites and get previews for what’s coming up. Our editorial team provides a great overview of the history of Big Game commercials and how they have evolved over 59 years to become the pop culture phenomena that they are today.”