Clarion launches ‘Bright Sparks’ Gen Z Panel to shape the future of PR and media

Clarion Communications has announced the launch of its latest initiative, The Bright Sparks Gen Z Panel.

Building on an already successful relationship with the University of West London, the company is gaining further access to invaluable insights from the university’s Gen Z student body. The new initiative is in line with Clarion’s"Clever Works" ethos where the panel will provide invaluable insights into media consumption, consumer behaviour, and lifestyle trends, informing the Clever people and clients with cutting-edge research to develop highly effective communications campaigns.

Bright Sparks will aim to illuminate the Gen Z world, empowering the team to help brands connect with the next generation, more effectively and authentically. Clarion says it is extending the initiative to include its own in-house Gen Z team members as well as friends & families.

Amanda Meyrick, CEO, Clarion Communications: “We’re always looking for new ways to stay ahead of the curve and deliver fresh, authentic insights to our clients. The Bright Sparks Gen Z Panel allows us to tap into the minds of the next generation, ensuring that our strategies are informed, relevant, and future-facing. We’re excited to see the impact this initiative will have on our work and the value it will bring to our clients.”

www.clarioncomms.co.uk

www.uwl.ac.uk

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