Cayman Islands Department of Tourism appoints Harmelin Media as U.S. agency of record
The Cayman Islands Department of Tourism (CIDOT) has named Harmelin Media as its Agency of Record for U.S. media planning and buying.
Harmelin will provide strategic guidance, data-driven insights, and execute advertising campaigns across digital, print, broadcast, and streaming platforms.
Rosa Harris, Director of Tourism, CIDOT: "In an evolving U.S. media landscape, it is critical to understand not only where potential visitors consume media, but also how to reach them at every step of the decision-making process. Harmelin's deep understanding of the U.S. consumer will be crucial in refining our advertising strategy to maintain the Cayman Islands as a premier travel destination."
Harris emphasized Harmelin's technological expertise as a key factor in its selection. "Harmelin's Harmonee data analysis platform offers sophisticated market intelligence to transform CIDOT's media strategy. Their investment in advanced technology, combined with an in-house team led by a Chief of Technology and a Director of Digital Services, gave them a competitive advantage." She added, "This data-driven approach will help refine our U.S. media strategy, identify untapped audiences, and drive incremental visitor growth to the Cayman Islands."
Mary Meder, President, Harmelin Media: "Through this process, Harmelin has fallen in love with the Cayman Islands, and we are honored to help increase visitation to this dynamic destination. Our Helix analytics platform will integrate CIDOT's customs and arrival data with public travel sources to hyper-target audiences with the right messaging, in the right places, at the right times."
Meder: "Our experience in visitor growth strategies will be a tremendous asset to CIDOT. We take seriously the responsibility of ensuring every media dollar is maximized for impact, helping the Cayman Islands attract more travelers and extend their length of stay."
This collaboration marks a strategic step forward for CIDOT, aiming to deploy an innovative, data-driven media plan that strengthens the Cayman Islands' position as a top destination for U.S. travelers.
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