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At the heart of the campaign is Hyunjin, whose style and stage presence convey the energy and free-spirited attitude central to Guess?’s identity of being young, timeless, and adventurous.

Created by LePub, the initiative responds to ongoing challenges in the hospitality sector, where traditional bars face increasing pressure from rising costs, shifting consumer habits, and competition from larger or more specialised venues.

Developed by DUDE Milan, the campaign uses humour to position the product as an alternative rather than a replacement to traditional kebabs.

Under the agreement, Tombras will lead creative strategy and execution across all marketing and brand activity, supporting Regions’ efforts to strengthen differentiation in a competitive banking landscape.

At the headquarters of Tony’s Chocolonely in Amsterdam, Marketing Report sat down with Rory Sutherland for an extended conversation following his keynote.

A prolonged geopolitical crisis in the Gulf threatens to erase nearly $94 billion in global advertising growth over the next two years, The World Advertising Research Center (WARC) now says.

The campaign marks a new phase for Kipling, aiming to refresh its visual identity while preserving the familiarity of a symbol closely tied to the brand’s heritage.

The work introduces the concept Impressive in Every Detail, shifting toward a more product-led approach that highlights how the SUV’s features support everyday driving.

Developed with The Bank Collective by WPP and led creatively by Folk VML, the platform reflects a shift in how the bank supports customers at key financial moments.

Pepsi and UC3 will once again mark the final with its eagerly anticipated curtain raiser, with the event set to be an unforgettable experience just minutes ahead of the match.

The work draws on national research showing a disconnect between Australians’ awareness of sun safety and their behaviour inside vehicles.

The Opportunity Africa initiative has launched its Creative Council, bringing together leading communications, media, and marketing professionals to advance a narrative supporting The Africa We Want, in line with Agenda 2063.

Thermagy remains strategically focused on innovative applications associated with conversion of thermal to electrical energy, energy storage and thermal management.

United Playgrounds, and therefore also Fitzroy, is entering a new phase: the 19 original entrepreneurs are taking ownership of the group, building on the foundation laid in recent years.

The fully integrated campaign spans TV, video on demand, out-of-home advertising, and digital and social media, encouraging people to reject rigid expectations and celebrate their individuality.

In the campaign, Shlesinger trains on a Jeep dealership floor, taking potential customers on test drives that showcase the Grand Wagoneer’s off-road capabilities and premium features.

The integrated campaign will roll out across the US, UK, France, and Germany, spanning TV, CTV, digital video, out-of-home, radio, paid social, and streaming audio.

Cannes Lions has announced the 2026 cohort for its See It Be It (SIBI) talent programme, which aims to accelerate the careers of women and non-binary creatives.

The campaign combines creative thinking with concrete action, turning bars into legal entry points that guarantee free, unrestricted access to the sea.

The campaign combines on-the-ground activations, digital storytelling and community engagement to raise awareness of the need for safe, affordable housing.

The integrated campaign centers on the idea that reading enhances existing passions, aiming to shift perceptions away from reading as a chore and toward a more relevant, everyday activity.