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The platform launched nationwide with a two-minute short film featuring Universal Pictures’ classic characters Dr. Frankenstein and Frankenstein’s monster.

The work builds on the 2023 tagline Want It. Need It. Cheez-It., focusing on the brand’s positioning around what it calls absurd irresistibility.

The year-long campaign, created by St Luke’s, is designed to highlight both the support and the freedom available to licensees.

With one in three UK workers enrolled in Nest, the campaign highlights how pensions continue to grow in the background during everyday working life.

The brand positions itself as different from traditional sports marketing by celebrating the messy, human side of improvement.

The work highlights the SUV as a balance of utility and premium capability while connecting with Hispanic families through cultural storytelling.

The initiative introduces Mr. Ridiculously Good, a new character designed to engage families through storytelling, live events, retail activations, and social media.

The campaign is designed to raise awareness of the state’s health insurance marketplace ahead of open enrollment, which begins on November 1.

The film presents VGP’s vision through the eyes of everyday Europeans, including a runner, a taxi driver, and basketball players.

The campaign debuted at the Generation Blue Experience, Coldwell Banker’s international conference, before airing on Thursday evenings this fall during football season on Prime Video.

The move is part of the broadcaster’s Fast Forward strategy to strengthen intellectual property ownership.

Lee, the 135-year-old American denim brand, has unveiled Built Like Lee, a new global brand platform and equity campaign designed to reassert its position as a leading voice in denim.

The collaboration brings the characters into a multi-installment video series that highlights the Chrysler Pacifica and celebrates family life, football season, and fall traditions.

Coca Cola has launched the third edition of its fall college football campaign, once again spotlighting the role of fans in shaping the sport’s culture.

The initiative positions the model as the first step in what the carmaker describes as a new era of driving pleasure, building on the legacy of its historic Neue Klasse.

The campaign, Wishes Are Medicine, emphasizes that wishes are not just uplifting experiences but can also support children’s health outcomes.

The integrated campaign, Two networks are better than one, highlights the benefits customers are already experiencing, including wider coverage, faster speeds and fewer not spots.

The initiative is supported by a partnership with Uber Eats, which will offer promotions including half-price bottles of Heinz Ketchup in select countries.

The Fall/Winter 2025 initiative pays tribute to the cultural influence of the Original Yellow Boot, which has been a symbol of resilience and style for more than five decades.

The initiative aims to highlight the risks of excessive screen use in a playful way while encouraging young people to discover offline activities.

With cultural momentum shifting away from gorpcore, Mountainwear Rescue introduces a fictional rescue division tasked not with saving climbers, but with liberating mountainwear from urban captivity and returning it to its natural setting.