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The collaboration aims to transform the way brands connect with consumers, enabling real-time personalization at scale and equipping marketing teams with cutting-edge AI capabilities.

The PR, Comms & Marketing 2026 Outlook reveals that 41 percent of practitioners do not expect AI to significantly alter their role in the coming year, while 28 percent believe the industry is underestimating the scale of its impact.

Intelligent advertising platform MediaGo has become an official member of IAB UK, the industry body representing the United Kingdom’s digital advertising sector.

Growth was broad-based across all regions, with the U.S. accelerating to +7.1%, reflecting continued client demand and momentum in AI-led services.

Drawing on proprietary research, the agency found strong positive consumer sentiment toward the anniversary and broad acceptance of brand participation across age groups.

Shutterstock has introduced a suite of artificial intelligence services designed to accelerate the development of next-generation AI systems.

Agency strategy is losing ground within the marketing industry even as client demand for strategic guidance reaches record levels, according to The Future of Strategy 2025, a global survey-led report from WARC.

The update strengthens Monks’ Real-Time Brands approach, which focuses on earning consumer relevance through timely, personalized engagement.

The suite enables brands to improve data accuracy, generate predictive insights, and streamline integration, all while adhering to their own privacy policies.

Companies are embedding sustainability into strategy not only to future-proof their operations but also to drive systemic impact.

The growth is being driven by rising demand for personalized content, automation in production, real-time analytics, and improved audience experiences.

The company reports that AI tools are helping teams cut production timelines by up to 30 percent while delivering content that performs strongly across digital platforms.

Developed in collaboration with DDB Paris and Pritzker Prize-winning architect Diébédo Francis Kéré, the museum highlights the stories and significance of cultural objects lost to theft, looting and illicit trafficking.

The offering aims to address advertiser concerns about the high cost and complexity of using data, while unlocking greater precision in targeting.

The collaboration introduces GWI Spark, an agent that delivers real audience insights directly within Sōkosumi’s open, EU-compliant platform.

Over the past 12 months, Spotify reports removing more than 75 million spam tracks, reflecting the surge of low-quality uploads linked to AI content farms.

The tool provides insights into narratives and language that are most likely to perform effectively across digital channels, while also offering strategies to counter misinformation.

New data reveals an industry consolidating around three tech titans while simultaneously scrambling to adapt to shifting consumer habits through influencers and AI.

The acquisition positions Veylan as a platform designed for local media sales, combining automation with tools that allow sellers to focus on relationships, strategy and client outcomes.

 The move gives advertisers independent, outcome-based insights into how CTV contributes to reach, frequency and business results, extending the company’s cross-channel marketing platform.

The move includes the launch of an AI-enabled Experience Hub in Lima, which will integrate creative, strategy, production, influencer marketing, CRM and data under one operation.