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In a strategic move to strengthen its presence in Europe's Nordic Region, the Public Relations Global Network (PRGN) has announced the addition of Aspekta AB, a public affairs and PR powerhouse based in Sweden.

The announcement follows a thorough review to select an agency partner who will drive further brand growth for Optimum and its suite of powerful connectivity products, including internet, mobile, TV, and phone services for residential and business customers.

The move harnesses the agency’s full capabilities and sector expertise to address corporate, government and NGO public-health priorities in nearly 100 countries across Africa, Asia, Europe and the Americas.

She is a seasoned communications professional who has successfully elevated brand awareness and visibility for agencies and clients including AB InBev, GoDaddy, Microsoft, Nabisco, Pfizer, Reebok, and Volkswagen.

As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

A long-tenured FINN employee, West is pivotal to the development and execution of communications campaigns for the agency’s extensive roster of health clients.

Aspiring young PR professionals have the chance to showcase their creativity and strategic thinking by answering a creative brief provided by a regional charity in 24 hours.

FINN Partners, the global independent, full-service marketing and communications agency, has announced the promotion of Amy Skelding, formerly senior partner in the UK travel practice, to managing partner, UK Travel.

The purpose of this program is to meet the obligations arising from the existing free share long term incentive plans for the benefit of its employees, without issuing new shares.

The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation.

This marks a pivotal step for the two entities, leveraging their strengths to shape the future of marketing and communications.

After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe has set out its strategy to become the industry’s first AI-powered Intelligent System.

The heritage brand will be an addition to the Beauty team's growing roster and will further their track record for supporting the evolutions of legacy & emerging brands by executing award-winning strategies. 

The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications and provide guidance as they enter the field.

Barnett is an accomplished corporate communications leader with extensive expertise in advertising technology.

Robinson will be responsible for all of Nielsen’s global communications, including external media relations, internal communications, corporate philanthropy, and executive communications for Rao and the Nielsen management team.  

The CVB already works with FINN Partners domestically in the US, and FINN Partners UK will leverage this work by providing dedicated media relations to promote the destination to UK & Irish travel media.

Graham, currently Global President of Edelman’s Practices and Sectors, will oversee the firm’s largest region comprised of nearly 2,500 people in 12 offices.

Richtech has hired 5W to establish it as the go-to fleet robotics solution across the country in restaurants, hotels, casinos, senior living homes, factories, and retail centers—aiming to bring people together by automating the tasks that keep them apart.

Edelman is announcing new, key appointments within its creative leadership team, reinforcing the firm’s commitment to creative that is culturally salient and inspires action.

The new consumer brief focuses on leveraging earned luxury and mainstream media creating lifestyle and wellness campaigns such as helping women navigate menopause in the workplace.