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The company plans to extend the technology into the medical, laboratory and wearable technology sectors.

Sabre provides technology solutions for the travel industry and is backed by one of the world's largest travel data clouds.

A key element is the African Responsible Communicator Standard (ARCS), a recognition framework designed to provide a consistent and verifiable professional credential for communications practitioners across participating countries.

Trevelino/Keller has been tasked with developing a public relations-led communications programme that includes strategic communications, executive thought leadership and a refresh of Vintage Modern's website.

According to the PRCA AI Innovation Group, the resource is intended to help organisations move beyond visibility metrics and provide meaningful reporting as AI reshapes how people discover and evaluate brands.

Organisations have invested significant resources in optimising websites, developing keyword-rich content, and improving search rankings to ensure their brands and leadership teams are visible when people search for information online.

As AMC marks its 150th anniversary, the organisation is hosting a volunteer-led relay spanning more than 2,000 miles from Virginia to Maine.

Advertising investment across Australia and New Zealand is becoming more strategic as brands increasingly align media spending with consumer demand rather than simply increasing budgets.

The appointment will see 5W lead integrated communications for Strength of Nature's portfolio.

The report also identifies public affairs as a significant part of the sector, highlighting its role in helping organisations engage with policymakers, regulators, political stakeholders and communities.

Following the acquisition, the agency will operate as Honner, A FINN Partners Company

The Dallas-based agency will lead strategic public relations and influencer marketing for the brunch restaurant chain,

The appointment expands P-22 Agency's hospitality portfolio and includes responsibility for media relations, influencer engagement, strategic partnerships, and communications surrounding the resort's renovation.

Developed by the PRCA Innovation Working Group, the certification is intended to provide an independent evaluation of AI products against professional standards as agencies and communications teams adopt a growing number of AI-powered tools.

More than 400 communications professionals aged 30 and under competed during the Festival, responding to briefs from charities, NGOs and organisations focused on social impact.

The appointment follows yfood's expansion in UK retail, with increased listings at Tesco, Co-op and Boots.

The Creative Data Lions received 391 entries, with 13 Lions awarded, including two Gold, four Silver and six Bronze. The Grand Prix went to SOS POS, created by Circus Grey, Lima, for BCP.

The agency will support HUGO BOSS globally and in key markets including the UK, US and DACH region, with a focus on delivering a unified communications strategy across fashion, sport, art, culture and digital engagement.

Ogilvy secured the account after a competitive review process, with Movember citing the agency's earned creative capabilities, strategic approach and understanding of the men's health sector.

The presence of companies such as OpenAI, Meta and Google DeepMind underscores how deeply technology is reshaping the industry.

The refreshed identity introduces a modern visual direction designed to align more closely with the PRCA’s role as a progressive, inclusive and authoritative voice within the communications industry.