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Following a competitive review, GALLO selected Horizon Media for its experience in regulated categories and its approach to delivering measurable results.

The win adds to TSA’s recent momentum, after the influencer-led social media agency secured UK accounts including Jack Daniel’s, Whittard of Chelsea, and The Collective last year.

5W PR has announced that it has been named Agency of Record for Real Coco

Major League Fishing (MLF) announced that D.G. Yuengling & Son has signed a multiyear agreement to become an Official Sponsor of Major League Fishing

New research from HEINEKEN highlights a growing cultural shift towards choice and moderation, as the company continues to lead the way in the 0.0 category.

Diageo has agreed to sell its 100% shareholding in Diageo Kenya Limited, which holds 65.00% of the shares in EABL to Asahi.

British soft drink Vimto has appointed McCann as its lead creative agency, tasking the network with shaping campaigns that reflect the drink’s energetic personality and strengthen its connection with audiences across the UK.

Diageo is defining what it means to be a great host through ‘The Magic of Moderate Drinking’ campaign, which is now in its third year.

The collaboration features an advertising spot built around a determined Pepsi Chaser tasked with ensuring no Casey’s slice is enjoyed without Pepsi.

The collaboration brings together beer fans and dessert enthusiasts through six cookies developed either with the flavor of Guinness or as pairings for the brewery’s signature stout.

The initiative highlights the brand’s Whole Bean line and builds on the One Small Sip for a Better Tomorrow platform previously developed by the agency.

The collaboration aims to expand Molson Coors’ ability to activate and scale its first-party data across programmatic channels using Viant’s Household ID and identity infrastructure.

Blending human creativity with AI-driven storytelling, the global campaign aims to inspire authentic connection and festive joy across markets.

Despite a slow recovery for the beer category following the pandemic and inflationary pressures, the company sees considerable potential for expansion through innovation, technology, and portfolio diversification.

With the addition of creative and social, dentsu will deliver an integrated brand experience for 100PLUS across paid, earned, and owned channels, aligning strategy, content, and media to strengthen consumer engagement.

The agency will expand its remit to cover consumer communications for the company’s Pukka and PG tips brands, in addition to its existing trade work.

The transaction includes acquiring 75 percent of Distribuidora La Florida, which operates beverages, food, and retail businesses across Costa Rica and Central America.

AB InBev and Netflix, announced a global partnership bringing together the world’s most iconic beer brands with one of the world’s most popular entertainment services

Created with Loud And Live Marketing, the campaign introduces Spanish-language content across media, retail and influencer channels, aiming to authentically engage Hispanic consumers nationwide.

The growth rate significantly outpaces that of neighbouring Germany and Switzerland, underscoring Austria’s momentum in brand value across the region.

The initiative aims to put Pepsi at the heart of gameday tailgates, positioning the drink as the perfect partner for food and football celebrations.