Horizon Media wins GALLO media account

Horizon Media has been appointed agency of record for audience development, media planning, buying and measurement across the portfolio of GALLO.

Following a competitive review, GALLO selected Horizon Media for its experience in regulated categories and its approach to delivering measurable results. The agency will guide media investment through consumer-led and data-informed strategies aimed at strengthening brand equity and supporting growth across multiple brands.

Connected intelligence at the core

The remit includes Horizon Media’s Blu platform, a connected marketing intelligence system that applies AI-driven insights to convert real-time market signals into actionable audience segments. The platform is designed to extend engagement across channels, link media spend to performance indicators and support creative optimisation.

Amy Lund, Vice President of Integrated Marketing and Communications: "In today's complex media environment, we value agency partners who bring clarity, transparency, and a collaborative spirit. Horizon's independent model and commitment to financial integrity align closely with our expectations for a modernized collaboration. We appreciate the way their Blu platform links media investment to true business outcomes, and we look forward to building a strong working relationship together."

Strengthening portfolio growth

Horizon Media will support GALLO’s portfolio of wine, spirits, malt beverages and ready-to-drink brands, aligning media investment with audience priorities across channels.

Gene Turner, President, Global Chief Client Officer: "GALLO is home to a remarkably broad portfolio, each brand with its own unique story and consumer base. We're committed to supporting GALLO as they continue to grow, helping to align investment with priorities across audiences and channels. With the combined power of Blu and deep human insight, we look forward to supporting both long standing and newer brands as they continue to connect with consumers."

MediaSense acted as GALLO’s independent advisor during the review process, providing commercial and value analysis.

www.gallo.com

www.horizonmedia.com

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