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The Midnight Club, the 360 creative studio from MIDNIGHT Creative Group, has named Emily Mitchell as its first managing director, tasking her with leading the studio’s strategic growth and guiding its next phase of expansion.

The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.

The initiative reworks advertising creatives into darker visual formats designed to lower energy use on LED screens, while maintaining visibility and impact across digital out-of-home environments.

The campaign, Life is a Beautiful Sport, positions tennis as an influence that extends beyond performance, shaping attitude and identity in a contemporary context.

The campaign, Find What’s Within, highlights the organisation’s emphasis on building confidence and supporting individual growth through its programmes.

The campaign, Pluck Around and Find Out, coincides with the brand’s retail debut and positions Pluck’d as an alternative to what it describes as long-standing dissatisfaction with tomato taste.

The campaign, Unleash Full Flavour, positions the product within Lurpak’s broader strategy to grow its portfolio while maintaining its focus on high-quality cooking.

On capturing “market share” in a world that doesn’t exist, yet determines everything.

The campaign introduces a multi-channel activation strategy spanning live events, retail, and a global brand film, aimed at capturing fan engagement in the lead-up to the competition.

The activation revisits the original 1988 television advertisement, which featured thousands of employees working together and was widely recognised in South Africa.

The initiative is designed to reinforce the brand’s positioning around hydration science and performance, while targeting the next generation of football athletes.

The move brings its Classic Light and Garage Beer Lime variants into a bottled format described by the brand as part of its broader focus on traditional beer consumption occasions.

The campaign is set to launch later this year and will support a broader effort to strengthen awareness of Hitachi’s business portfolio following a visual identity update completed in 2025. The

Smithfield Foods has assembled a new integrated agency team to strengthen its brand strategy and support growth across its portfolio of packaged meats and fresh pork products.

What stands out is not just the scale, but the context: this growth came despite economic and geopolitical uncertainty, and without the usual cyclical boosts of global events like the Olympics or World Cup.

The new Creative Brand Lion category is designed to recognise brands that build systems, culture and capabilities that enable consistent creative marketing and measurable business impact.

The initiative responds to research suggesting that driving-related fear has become a significant barrier to mobility, with an estimated 2.5 million licensed drivers in Poland no longer using their vehicles.

The campaign, titled “If You’ve Worried”, is built around the idea that many mothers question whether they are doing enough for their children.

The work continues the brand’s broader creative platform and focuses on reinterpreting contemporary food culture through a more informal lens.

Burger King’s latest out-of-home campaign, Finished, resonates with fitness audiences ahead of the London Marathon, according to data from System1

His appointment reflects Ogilvy Paris’ focus on integrating digitally driven creative work across its client portfolio.