Tagresults

The move brings together creative formats, campaign execution, and performance measurement within a single system.

Nielsen is working with New Zealand businesses to improve how they approach international expansion, offering a market intelligence framework designed to support more informed and disciplined decision-making.

The deal includes a single digital structure with two display faces. With this addition, the company’s Triad portfolio exceeds 40 digital faces, reinforcing its coverage along key transport corridors.

Recently appointed as Executive Creative Director at Ogilvy Amsterdam after moving from Berlin, Asli Sahin joins the agency with a mandate to push creative boundaries and reignite its creative energy.

The initiative channels a portion of agency media investment into verified conservation and climate projects, spanning plastic recovery, marine biodiversity protection and carbon research activities.

The survey found that 90.5 percent of respondents rated their overall experience with LoopMe positively, placing it ahead of competitors across the industry.

The promotions, announced by Raul Castro, place two experienced internal leaders at the helm as the agency continues to build on its position in the Philippine advertising market.

The system enables planners to input briefs in natural language or upload documents, automatically generating campaign structures, audience recommendations and buying parameters.

The appointments were confirmed at the organisation’s biannual board meeting, chaired by Rita Ferro, President of Global Advertising at The Walt Disney Company.

A new study finds that out of home (OOH) advertising strengthens social media performance during the daytime, when engagement with social platforms tends to decline despite high usage.

The new structure reports to Sean Donovan and is designed to support collaboration across agencies and markets while addressing the complexity of Asia’s fragmented consumer landscape.

The findings are published in the 2025 Internet Advertising Revenue Report, conducted by PwC, which has tracked digital advertising performance for 30 years.

Developed in partnership with Wildstone, the site forms part of a wider programme to upgrade high-profile London locations and attract luxury advertisers.

Stephanie Tuesley will work across a range of health clients and report to Will Lion, chief strategy officer, and Saskia Jones, deputy chief strategy officer.

The move allows demographic audience delivery within four days of airing, replacing processes that previously took weeks and marking a shift in how local television campaigns are measured and optimised.

It measures what agencies can no longer ignore: social and environmental outcomes, not just attention. Purpose is no longer a trend; it is a competitive edge.

The projected rise marks an increase from the 4 percent average recorded in 2025, with significant variation expected across markets depending on exposure to major sporting events and local media demand conditions.

New econometrics data from Independent Marketing Sciences indicates that out-of-home advertising generates the highest return on investment for luxury brands compared with other media channels.

Omnicom Advertising Canada has appointed Eli Ferrara as head of AI, Canada, marking the first role of its kind within the network in the country.

Publicis Conseil and AXA have taken the top positions in the ACT Good Report 2026, with the campaign Three Words named the most impactful work for social good globally.

JCDecaux has been awarded the advertising concession for Western Sydney International Airport, marking a long-term agreement to develop a digital out-of-home media network at Sydney’s new aviation hub.