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Cogzia, the AI-native application platform for the enterprise, has announced a strategic collaboration with Marketing Maven, a bicoastal integrated marketing agency

Viant Technology, a CTV and AI-powered programmatic advertising company, has launched Outcomes, its first fully autonomous advertising product

JFrog, the Liquid Software company, has announced the appointment of Genefa Murphy as Chief Marketing Officer, effective immediately

Marketing Architects has partnered with Jounce Media to bring greater transparency to Connected TV (CTV) media buying through Marketing Architects’ proprietary media-buying AI, Annika.

PubMatic has launched PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution

Tech-first measurement company, VideoAmp, announced the appointment of Tony Fagan as CEO, effective January 6, 2026

Horizon Media has unveiled HorizonOS, an open operating system designed to support client growth by combining human expertise with technology and AI.

Neonode has announced the appointment of Marec Gasiun as Executive Vice President of Sales & Marketing, effective January 1, 2026.

Brake, the road safety charity, and Motive, the AI platform for physical operations, are delighted to announce a new partnership to champion road safety. 

Voice Convert AI, a new AI-driven voice agent service, has officially launched, offering businesses a way to manage leads, customer inquiries, and campaign outreach efficiently

KNOREX has introduced a white-label advertising solution for a fast-growing live commerce platform, supporting creators, sellers, and brands in connecting with real-time shoppers across social and streaming channels.

Native search advertising company, adMarketplace, has appointed of John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer.

The year 2025 will be remembered as a watershed moment for the global advertising, marketing, creative and media ecosystem.

Innovation-led global brand storytelling agency, INVNT, announced the appointment of James Nicholas Kinney as its first Global Chief AI Officer

The tool draws on more than 15 years of proprietary IAS data and is integrated directly into the IAS user interface.

The collaboration integrates AI search visibility metrics into the impact.com platform, linking brand presence in Large Language Model outputs with creator and publisher activation.

The Travel Corporation has appointed Havas as its first agency of record following a competitive pitch at holding company level. The process was managed by AAR Group, with Havas selected ahead of several global agency groups to become TTC’s primary strategic partner.

The development enables blu IDs to be matched with Nielsen IDs via TransUnion, allowing Horizon clients to align their first-party data with TransUnion and Nielsen IDs and apply the same advanced audiences across the full campaign lifecycle, from planning through to measurement.

Studies from Clutch and UK agency Impression converge on a landscape where optimism is tempered by operational pressures and the imperative to prove value.

 The collaboration brings together Ovum’s intelligent health platform and AKQA’s creative and strategic capabilities, supporting the fem-tech company as it prepares for a major brand moment on International Women’s Day 2026.