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The Walt Disney Company restructures, restoring accountability to creative businesses

14-02-2023 | 15:11:01
Effective immediately, the company will be organized into three core, collaborative business segments: Disney Entertainment, ESPN, and Disney Parks, Experiences and Products.

[eMarketer] Twitter enters the ad revenue-sharing race

14-02-2023 | 14:00:56
To be eligible, creators must subscribe to Twitter Blue Verified, Twitter’s $8-per-month subscription service that gives users a blue checkmark next to their account name, among other perks.

[Marketing Report] Bob Koigi: Advancing brand safety solutions

26-01-2023 | 08:30:00
As advertisers increasingly demand brand safety and suitability measurements in user-generated content environments, companies are coming up with solutions that are  delivering transparency in their campaigns.

Channel 4 launches virtual work experience programme to help young people discover their creative career

25-01-2023 | 16:00:41
The broadcaster is introducing an online work experience programme which helps young people match their skills to a potential career in the creative industries.

[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky

19-01-2023 | 13:56:35
Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.

Dentsu doubles down on client focused leadership in EMEA region

17-01-2023 | 12:22:58
Dentsu has announced changes to the EMEA Executive Team to strengthen client focus and continue to help clients transform their business and respond to the changing needs of consumers.

DEPT launches WEB3/DEPT to build the next generation of the web

20-12-2022 | 11:00:00
The 300-person team, which has been responsible for 5% of DEPT®’s revenue this year, will help clients experiment with blockchain technology, build immersive experiences in the metaverse and deliver multi-layer strategies for launching NFTs.

Dutch firm Leolux picks iO to enhance its digital presence

07-12-2022 | 13:38:03
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.

Nathalie Pons appointed Chief Impact Officer at Havas Village France

30-11-2022 | 15:35:26
Previously Deputy General Manager in charge of engagement at Havas Paris, Nathalie’s task will be to steer the joint strategy across all entities, both media and creative, of using societal and environmental impact to drive performance.

Jan Schraeyen appointed Creative Director at iO

24-11-2022 | 15:19:43
In its mission to expand their creative vision capacity, Dutch end-to-end agency iO has appointed Jan Schraeyen as Creative Director at the Campus Brussels.

WPP announces its first Campus in Brazil

11-11-2022 | 12:12:30
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.

[Marketing Week] Bob Koigi: The battle for brand value

09-11-2022 | 14:15:00
While financial markets have shown significant swings over the last few years, the value of the world's strongest brands have steadily increased driving customer choice, loyalty and margins.

Dutch mobility organisation Goedopweg chooses iO as its permanent digital partner

08-11-2022 | 11:05:00
Goedopweg and iO are joining forces to build a digital (B2B) platform, aimed at inspiring and activating entrepreneurs and business managers to get started with sustainable mobility.

HOFA launches London's first DAO for art collectors

27-10-2022 | 12:51:44
International contemporary art gallery HOFA Gallery will celebrate its tenth anniversary on 11 November 2022 by launching London's first ever decentralized, blockchain-powered community of contemporary art collectors called HOFA DAO.

Gas company Primagaz and iO launch creative omnichannel campaign on clean energy

21-10-2022 | 09:55:18
Propane gas specialist Primagaz, in partnership with end-to-end agency iO, launched its second major campaign of the year for the home heating market.

WPP debuts its new Toronto Campus

18-10-2022 | 15:24:51
WPP has announced the opening of its new Toronto Campus, a creative hub bringing together 2,000 people across multiple WPP agencies.

Visa Programme unlocks new opportunities in the creator economy

18-10-2022 | 15:21:44
Creators are driving a revolution in digital commerce and culture – producing content that entertains, engages, and educates online communities in powerful new ways.

Steve Silvers joins Kantar to lead Creative and Media Solutions

12-10-2022 | 16:51:38
Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.

WPP partners with The One Club for Creativity to bring the ONE School initiative for Black creatives to the UK

11-10-2022 | 15:59:57
ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.

WPP acquires branding agency Passport to expand creative and design offerings

06-10-2022 | 14:58:37
Passport has developed a reputation for creating highly impactful, innovative and results-driven campaigns for clients such as Coca-Cola, Kraft and Heineken.

iO appoints Bart De Hertogh as Program Lead

03-10-2022 | 13:12:00
The project manager and communications specialist who helped launch the Brussels vaccination campaign over the past two years brings a whole lot of specific expertise to Antwerp.


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