[eMarketer] Advertisers are adopting AI, but legal issues make creative uses risky

Artificial intelligence rapidly became one of the most-watched sectors in media and technology, but it has run into major roadblocks in the way of its ambitions for widespread adoption.

A class action lawsuit was filed against AI art generators MidJourney and Stable Diffusion alleging that training the generators using the art of “millions of artists” without consent has done “permanent damage on the market for art and artists.”

An attempt from news site CNET to publish dozens of articles written by artificial intelligence ended in disaster when the stories were found to have multiple glaring errors requiring corrections.

Aside from the bad look of paying workers on a far off continent less than a living wage, the story of underpaid employees training ChatGPT shows that this technology, which sells itself on its ability to bypass human processes, in fact requires the subjective input of many to perform basic functions necessary for commercial adoption.

According to eMarketer, there are legal questions surrounding the development and use of AI that will take litigation to resolve. Advertisers should be wary of using technology that could open them up to copyright infringement and wait for legal definitions to be established before welcoming AI technologies.

Read the full eMarketer article here

www.emarketer.com