Dutch firm Leolux picks iO to enhance its digital presence
Luxury designer furniture manufacturer Leolux, a Dutch family company, has launched a new website in collaboration with end-to-end agency iO.
The partnership between iO and Leolux is not a new story. The furniture manufacturer already counted on iO's digital expertise for the website of its subsidiary Pode in 2021. So after the success of that website, Leolux once again chose iO to tackle the parent company's website as well.
The biggest challenge for iO: Creating a user experience that attracts a younger target audience without alienating current Leolux buyers.
It was important that Leolux's premium brand experience was also reflected online in a smooth, attractive website. For that website, iO didn't just help with development, visual identity, SEO, and UX/UI design. The end-to-end agency also assisted Leolux in defining its new target group.
Harold Lunenburg, Senior Online Marketer, Leolux Furniture Group: “Leolux has taken the next step in optimising its brand identity in several areas this year. Creating a new high-end digital brand experience that perfectly matched our brand is a task we confidently entrusted to iO. Following the previous experience — the launch of the new Pode website — the whole process once again went very smoothly. We had high requirements in terms of quality and technology, but iO delivered beyond expectations. Whatever the future of Leolux may bring, with iO we go into it with great confidence.”
