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Two recent major global reports from Havas Media Network and dentsu point to a defining shift in how media is planned, deployed and measured as brands get into 2026.

The findings show that 87 percent of respondents expect revenue growth in 2026, while 73 percent anticipate an increase in marketing budgets.

The release targets one of the most time-intensive stages of campaign development, as agencies and media sellers face growing pressure to deliver structured, defensible proposals under tight deadlines.

Marketing in Africa is no longer shaped by incremental adjustment. It is being redesigned around how brands are discovered, trusted, and chosen.

The study highlights growing confidence among CMOs, alongside a shift in how media, artificial intelligence and entertainment partnerships are being used to drive business performance at scale.

The report draws on interviews with leading brands, platforms, and publishers, and insights from Havas’ own leadership team.

Comcast Advertising has released its annual Comcast Advertising Report, providing data, analysis and actionable insights on trends affecting TV advertising, including a new focus on AI in advertising based on input from senior agency and brand professionals.

Billboards now staring back at the city's residents with perfect smiles and flawless skin are getting less and less human.

The move is designed to deliver cinematic-quality storytelling, high-velocity content, and innovative solutions powered by generative AI, virtual production, and integrated media strategies.

The initiative expands the network’s efforts to support early-stage concepts with the potential to develop into independent businesses.

The index combines survey insights from 238 senior marketing leaders across five global regions with performance data from over 3,200 apps totaling more than 200 billion downloads.

The integrations allow brands and their agency partners to understand how advertising on Reddit and LinkedIn contributes to business outcomes beyond online interactions.

The surge reflects NVIDIA’s central role in powering AI infrastructure, surpassing TikTok/Douyin, Walmart, Samsung Group, and Facebook in brand value.

The research was conducted by EMC in collaboration with its member associations across Europe, alongside marketing associations in Africa and Asia.

Marketing Report Nederland & België spoke to Age Yska SMP, the Marketing Manager at edding and ranked 165th on the list of the 250 most influential marketers. We spoke about The Power of Expression.

Forecasts from dentsu and WARC point to a year defined less by incremental channel shifts and more by a fundamental reordering of how brands create growth, plan media and manage technology.

The initiative is designed to help brands, agencies, publishers and platforms address responsible AI use while balancing transparency with operational efficiency.

The total market has doubled in size since the pandemic, equating to around $150 spent on advertising for every person worldwide.

Havas Play Switzerland brings the opportunity for Swiss brands to earn relevance in culture, building long-term relationships with communities and moving beyond campaigns into living, connected ecosystems.

The report, titled The Ultimate 2026 YouTube Creator Marketing Playbook, positions YouTube as a durable performance channel whose value extends well beyond initial publication.

UK automotive marketers expect 2026 to deliver revenue growth, increased investment and expanding budgets, while earlier predictions that artificial intelligence would damage web traffic and undermine human creativity have not materialised.