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Beats and Nike unveil earbuds built for sport and style
The earbuds feature the Nike Swoosh on the right bud and the iconic Beats “b” on the left.
PATRÓN Tequila turns a simple pour into cinematic art
The film transforms a single pour into a cinematic moment, revealing the scale of effort, coordination, and artistry behind every bottle.
FCB Health introduces ‘ollipsent’ to name parental grief
The Missing Word initiative introduces ollipsent (oh-LIP-sint), giving a name and recognition to one of the most devastating human experiences.
Coca-Cola brands launch immersive fan campaigns for film
Both brands will feature unique campaigns inspired by the film, engaging audiences in multiple markets with interactive activations and special editions.
Huggies ‘expensive $ht*’ campaign puts diapers to the test
The campaign features babies crawling, wiggling, and playing atop valuable designer items, antiques, and collectibles during a one-hour livestream event on TikTok Live, Instagram Live, and YouTube Live.
Hotels.com campaign reinforces trust, rewards and simplicity
The updates include a modernized “H” logo, new colors, fonts, and updated brand elements designed for both digital and real-world touchpoints.
Iconic fashion meets beauty in L'Oréal Paris campaign
The partnership launches with a custom spot featuring global ambassadors Kendall Jenner and Simone Ashley during the 98th Annual Academy Awards
Picsart empowers creators with AI-assisted filmmaking
The platform, which serves over 130 million monthly users, positions users to focus on creative direction rather than manual setup.
Bachan’s unleashes mascot magic in major campaign
Developed with creative agency Barrett Hofherr, the campaign brings Bachan’s red octopus mascot, Octo, to life through humor, bold storytelling, and a clear call to action that encourages shoppers to find the brand on store shelves.
Jeep rolls out rockslide campaign for off-road icons
The Rockslide edition forms part of the brand’s Twelve 4 Twelve series and combines styling elements with the capability features associated with the Wrangler Sahara and Rubicon trims.
Visit West Hollywood introduces destination campaign
The initiative launches alongside a redesigned VisitWestHollywood.com platform aimed at improving trip planning for travellers.
NWSL promotes 2026 season with league-wide campaign
The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.
BACARDÍ celebrates Puerto Rican rhythm in global ad
The film celebrates everyday moments of joy and movement, culminating in a sunset dance party. It
Dakota Johnson fronts Calvin Klein Spring 2026 campaign
Directed and photographed by Gordon von Steiner, the campaign highlights the brand’s underwear and denim essentials in a stripped-back, intimacy-focused aesthetic.
Pringles taps creators for HOT Seat campaign
The social-first activity promotes a partnership with lastminute.com and aims to drive sales of Pringles HOT while strengthening the brand’s relationship with Gen Z audiences.
Hellmann’s turns jars into Easter art hunt
Hellmann’s has partnered with artist Sam Cox to turn its mayonnaise jars into part of an Easter-themed promotion that blends packaging, art and commerce.
Bsmart creates 365-film social strategy for Kvibille
For Kvibille, the question was not how to create the next campaign spike, but how to remain relevant every single day of the year without exhausting audiences or internal teams.
Puerto Rico campaign promotes feel, taste and hear travel
The initiative uses consumer psychology insights and traveler research to highlight how visitors connect with Puerto Rico through music, cuisine, landscapes and local communities.
TRESemmé campaign brings runway hair to consumers
The initiative combines advertising, fashion partnerships and product releases designed to position salon-inspired hair styling as accessible to a broader audience.
Premium travel gets a makeover in Air France’s latest campaign
The updated creative platform highlights French excellence and attention to detail across every aspect of the travel experience, from onboard comfort to ground services.
Toyota campaign breaks barriers to make cricket more accessible
As part of the initiative, Toyota is providing 10,000 free bursary places for the ECB’s All Stars Cricket programme and supporting Cricket Ireland’s Smash It programme, introducing more children to the sport.
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