Tagresults

The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

Participating GroupM clients will get access to the learning program to assess and improve their post-third-party cookie deprecation readiness in a real-life environment, using their own products and audiences.

One finding, untapped by advertisers, is that Gen Z spends the most time looking at ads on CTV during late-night, locking in for an average 9.63 seconds per spot, while millennials dial up focus during traditional primetime at 9.8 seconds per spot.

DV Publisher Suite empowers publishers with the measurement, insights and tools needed to improve ad delivery, enhance inventory quality and drive performance, boosting yield.

In her new role, Sara is responsible for overall strategic planning and running the day-to-day PR campaigns for the company’s roster of clients.

Singh will lead the data science team in building highly scalable software systems to drive innovation and strategy across IAS products.

The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Available now to the company’s publisher clients in the U.S., Audience Manager enables execution at scale by simplifying audience creation and targeting across screens, enhancing FreeWheel’s audience capabilities. Identity resolution within Audience Manager is powered by the FreeWheel Identity Network.

The advertising-supported free streaming destination will give viewers in the UK access to an extensive range of new, exclusive and archived content from Channel 5.

REPUBLIK, a global technology company building new ways for people to interact, announced the successful conclusion of its $6 million seed funding round.

Fanbase, the ad-free social media platform that allows users to monetize their content and connect with their audience through various media features, announced that its current equity crowdfunding round has successfully crossed $4.50 million.

This budget increase comes despite 74% of respondents either agreeing or strongly agreeing that their 2024 media budget decisions are influenced by the economic climate.

Chabanne will focus on the ongoing transformation of GroupM France by capitalizing on the value GroupM brings to advertisers, across the entire media investment landscape. 

EyeQ makes it easier for advertisers to activate campaigns across the full scale of Paramount's massive domestic and international digital content portfolio of entertainment, news and sports in one seamless solution.

The proposed transaction is expected to expand the reach and capabilities of The Arena Group and provide it with growth capital.

Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.

From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024.

Advertisers can connect with these conversations through Acast with host-read sponsorship campaigns or dynamically inserted ads, which can be bought directly through a dedicated sales team, programmatically, or with their self-serve advertising platform.

This marks MiQ’s third significant financial investment to date, as part of its long-standing commitment to making the digital advertising ecosystem and experience better for all advertisers.

The Kantar Media powered service will unlock the power of the viewing data captured through more than one million Foxtel set-top boxes installed in Australia.

Kantar Group has announced the sale of its North American Advertising Intelligence unit, Vivvix, to MediaRadar, the advertising intelligence and sales enablement platform backed by Thompson Street Capital Partners and Endicott Capital.