Marketing Report
[Marketing Week] Bob Koigi: Advancing climate change communication agenda

[Marketing Week] Bob Koigi: Advancing climate change communication agenda

As the impacts of climate change intensify, decimating livelihoods and economies, companies and entities are working together to build a more carbon efficient, diverse, and safe online spaces for people and brands while decarbonising their impact.

The communication and media industries have responded to this call by shaping the conversation around the role of brands in accelerating action and delivering real transformation across their operations.

The United Nations Development Programme (UNDP) recently signed a Memorandum of Understanding (MoU) with the International Communications Consultancy Organisation (ICCO), the global membership body for PR agencies, to take on the climate crisis and tackle persistent communications challenges.

DDB Worldwide also entered into a partnership with Parley for the Ocea to tap the power of creativity, collaboration and eco-innovation to move people, culture and businesses and invent a better tomorrow.

Vivendi on the other hand has announced its commitment to the fight against plastic pollution in the oceans and has become the main media partner of Plastic Odyssey.

Within the framework of this partnership, the Group's business units are mobilizing their media power in support of Plastic Odyssey's ambitions and are pursuing the mission according to their respective editorial lines.

In advertising news that made headlines this week, Tiger Pistol, the local social media advertising platform, has made a significant product expansion by integrating TikTok, a trailblazer in short-form video content, into its advertiser ecosystem.

Insticator, the Google Certified Publisher Partner (GCPP) for CTV - has continued their trend of rapid expansion in CTV and advertiser solutions by announcing the acquisition of a top managed-service media solutions provider in Australia.

Various brands this week launched campaigns in a bid to reach more customers with new messages and/or products.

United States’ Association of National Advertisers ANA’s Engage Responsibly (ER) has launched a new advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online hate. 

ANA's online hate campaign includes a brand activation kit to provide marketers with tools to promote ER and its mission. 

Spinny, a full-stack used-cars buying and selling platform has announced the launch of its latest ad campaign 'It's never just a car' featuring the cricket legend Sachin Tendulkar and his car in the campaign that he fondly calls Sundae.

Celebrating the spirit of cricket and the enthusiastic fans during the ongoing Cricket World Cup in India, Spinny aims to showcase car stories and the unbreakable bond Indians have with their cars.

And, Drizly, an Uber Company has announced the launch of its new "What's It Gonna Be?" marketing campaign. As the go-to online beer, wine and spirits marketplace, the campaign showcases how the beverage alcohol e-commerce pioneer helps people find the right drink for the moment - from the everyday, to holidays and special occasions.

In mergers and acquisition news this week, Amagi, the global player in cloud-based SaaS technology for broadcast and connected TV, has announced it has signed a definitive agreement to acquire the business of Tellyo, a real-time live cloud remote production, clipping/editing, and social sharing platform.

Accenture has invested in Vū Technologies, a technology company specialized in virtual production and filmmaking. Vū helps companies create immersive, engaging experiences through a combination of real-time computer-generated imagery and live-action filming.

In other news making headlines this week, CRH, the global player in building materials solutions, and Volvo Group, a company  in transport and infrastructure solutions, have signed a Memorandum of Understanding (MoU) to accelerate net-zero innovations in the design and deployment of on-road vehicles and off-road equipment used in construction with a focus on next generation technology deployment, scaling cutting-edge technology, and operational efficiency.

And finally, Belgian coalition of NGOs 11.11.11 recently selected iO as a digital partner. The scope of work for the blended agency include updating the website to Drupal 10, jointly developing a new information architecture, and developing a new front-end.

Bob Koigi is an editor at Marketing Report One