BuzzFeed Studios and Acast launch new podcast
BuzzFeed, Inc., a premier digital media company, and Acast, the world’s largest independent podcast company, are partnering to debut a new podcast series titled I Know That’s Right.
The weekly show, presented by HuffPost, the award-winning digital news organization and hosted by HuffPost’s Senior Culture Reporter Taryn Finley, provides a weekly rundown of the latest in culture, entertainment and trending conversations.
Advertisers can connect with these conversations through Acast with host-read sponsorship campaigns or dynamically inserted ads, which can be bought directly through a dedicated sales team, programmatically, or with their self-serve advertising platform.
very week on the podcast, HuffPost Senior Culture Reporter Taryn Finley takes a dive into the conversations that hit the internet first, focusing on culture and entertainment, bringing a guest in to flesh out the harder hitting topics each episode. This show is fun, smart and conversational, leaning on Taryn’s own takes, opinion and voice to make listeners feel like they’re a part of the conversation. It takes the conversations they’re already having in their group chats and puts them on one platform. It’s the show that they’ll get lost in on their commute, washing dishes or taking a midday walk, urging them to blurt out “I know that’s right!” every now and then.
Paul Ricci, head of unscripted, BuzzFeed Studios: “BuzzFeed Studios and HuffPost are thrilled to spotlight Taryn Finley’s unique takes on pop culture and the internet with our new podcast, I Know That’s Right. From trending topics to cringe-worthy messes, Taryn and her guests will entertain and enlighten audiences, and keep listeners coming back for more.”
Veronika Taylor, SVP, Creator Network, Acast: “BuzzFeed and HuffPost have played massive roles in defining the internet culture that we know today. For years audiences have flocked to them for the latest entertainment news, culture trends, and to find out which 90s sitcom character is their true spirit animal. With I Know That’s Right, we’re creating conversations around those moments and trends for audiences across all listening apps to enjoy.”
I Know That’s Right is part of BuzzFeed Studios and Acast’s existing partnership, which was announced last year and includes a slate of six audio series for global listeners with diverse programming and talent from BuzzFeed, Inc.’s global brands and fan-favorite franchises.
Under the partnership, Acast will launch and distribute the podcasts, provide production services and creative direction, as well as manage monetization of the slate through advanced advertising and sponsorship technology. Acast will make I Know That’s Right widely accessible to listeners by distributing it across all podcast platforms, including Apple Podcasts, Spotify, Amazon Music, Google Podcasts, and wherever else audiences get their podcasts.
