Marketing Report
GroupM appoints Alexandra Chabanne to lead France operations

GroupM appoints Alexandra Chabanne to lead France operations

GroupM, WPP’s media investment group, has announced Alexandra Chabanne to lead GroupM France as CEO, effective 6th November 2023.

Chabanne will focus on the ongoing transformation of GroupM France by capitalizing on the value GroupM brings to advertisers, across the entire media investment landscape. 

Chabanne has over 15 years of experience in leadership roles and more than 20 years of expertise in digital, marketing and media. Since 2016, she has been with GroupM as COO France, where she has played a pivotal role in building digital, data, and content offerings.

In 2017, Chabanne additionally took on the role of CEO at MediaCom Paris (now EssenceMediacom Paris) where she successfully led and grew the agency, winning major clients and establishing a hub in Paris, expanding into industries including luxury, retail, technology and new economy businesses. 

Josh Krichefski, EMEA and UK CEO, GroupM: “Alexandra’s entrepreneurialism and leadership experience make her perfectly suited to lead our business in France and support our clients’ growth in the French market. She thrives in fast-moving industries, driving change and reinvention to capitalize on new opportunities. Her desire to embark on new adventures is stronger than ever. That’s why we chose her to lead GroupM France, guiding the team and our clients to achieve their business goals.”

Alexandra Chabanne, France CEO, GroupM: “GroupM has a strategic vision of the next era of media, enabling us to capture its full value for advertisers. Over the past few years, we have carried out a number of transformations to strengthen our position in the market as an innovative player, capable of designing and running creative and personalized campaigns for our customers, across the entire media landscape – from digital to traditional media, including insights, data and technological innovations. I’m proud to be taking the helm at GroupM France, and look forward to working with the entire team to continue helping advertisers transform in the new economy.”