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The move is designed to help brands connect more directly with culture through athletes and creators, while extending Ogilvy’s reach across sport, entertainment and social platforms.

Lamb brings 20 years of public relations experience across public and private sectors, with a focus on corporate reputation and issues-led communications.

The award was presented during the Achieving Excellence event in Moline, Illinois, where representatives from VML accepted the recognition on behalf of the agency.

The expansion comes as Spain continues to position itself as one of Europe's more dynamic economies, creating opportunities for international brands and the agencies that support them.

The agency’s Sport + Entertainment division will oversee influencer strategy, talent partnerships, content creation, and campaign performance across key global markets, with a focus on driving engagement and travel interest.

The agency will support both brands’ ambitions to expand adoption of electric vehicles by delivering locally relevant campaigns that reflect their global positioning, with a focus on accessibility and clarity for Irish audiences.

The member-only course targets teams across strategy, client leadership, creative, production and management, with a focus on moving beyond experimentation to practical implementation that improves output, efficiency and client delivery.

Within this context, healthy food and drink brand Rude Health has appointed ARK Agency as its lead strategic and creative partner in the UK following a competitive pitch process.

Shifts in buyer behaviour are forcing B2B marketers to rethink how they drive growth, as increasingly complex decision-making processes slow purchasing and raise the stakes for engagement.

Splendid Communications will lead day-to-day social media strategy and ongoing content delivery for the brand across Instagram and TikTok.

The intake highlights a mix of independent and international agencies strengthening their presence in the UK market, while also underlining the IPA’s role as a benchmark for effectiveness, talent development and industry standards.

Under the agreement, the agency will lead global social strategy, governance, creative and production across Audi’s channels, while also supporting local markets with campaigns and content adapted for regional needs.

The win builds on WPP’s existing media mandate for Henkel in Europe and follows a 12-month competitive pitch process focused on integrated marketing capabilities spanning creative, production, and marketing technology.

The move brings a more unified approach to media strategy, with a focus on improving efficiency, measurement, and scale as the suncare brand enters its next phase of growth.

The Midnight Club, the 360 creative studio from MIDNIGHT Creative Group, has named Emily Mitchell as its first managing director, tasking her with leading the studio’s strategic growth and guiding its next phase of expansion.

The partnership is intended to strengthen Farmers Insurance’s market positioning and support efforts to improve customer engagement and business outcomes.

The mandate covers nationwide activity across digital, traditional, performance, programmatic and content-driven channels, supported by analytics-led strategy and execution.

The company posted total revenue of 6.2 billion dollars for the period, while revenue from core operations reached 5.6 billion dollars, representing organic growth of 3.9 percent.

The independent PR and digital marketing agency will focus on increasing awareness and supporting EDJY’s growth through an integrated communications approach.

Revenue less pass-through costs reached £2.26 billion, declining 6.7 percent on a like-for-like basis. The company stated that performance aligns with guidance issued alongside its preliminary results in February.

Smithfield Foods has assembled a new integrated agency team to strengthen its brand strategy and support growth across its portfolio of packaged meats and fresh pork products.