Akcelo wins global creative brief for Yoto

The agency's remit includes global brand strategy, creative platform development and integrated campaign execution

Akcelo has been appointed global agency of record for children's audio company Yoto following a competitive pitch process, with responsibility for supporting the brand across several international markets.

The partnership will see Akcelo work with Yoto's leadership team across the UK, US, Canada, France and Australia as the company continues its international expansion.

Global remit covers strategy and creative

The agency's remit includes global brand strategy, creative platform development and integrated campaign execution.

The appointment comes as Yoto enters a new phase of growth, with a focus on expanding its presence in established and emerging markets while maintaining its connection with families.

Aden Hepburn, CEO and Founder of Akcelo: "From the outset, it was clear that Yoto wasn't just looking for an agency, they were seeking a partner that thinks like they do, one that understands their customers inside out and can help build a distinctive, emotionally resonant creative platform to support the next stage of growth. Akcelo's expertise at the intersection of entertainment and technology, alongside its work with global brands, made it a natural fit for the opportunity and our team couldn't be prouder."

Yoto continues international expansion

Founded in 2017, Yoto develops screen-free audio products for children, including its card-based audio players and a catalogue of content spanning publishing, entertainment and music.

The company employs more than 200 people and sells products in 148 countries. According to Yoto, the United States is now its largest market, while the business continues to expand across Europe and the Asia-Pacific region.

As part of its growth strategy, Yoto is seeking to scale its brand while retaining the qualities that have helped establish its position among families.

Partnership begins immediately

Sarah Martin, VP Growth at Yoto: "As we continue to grow at pace, we were looking for a partner who truly understands our ambition and our audience. Akcelo demonstrated not only strategic strength, but a genuine appreciation for what makes Yoto special. We're excited to work together to shape the next chapter of the brand globally."

The partnership takes effect immediately. Initial work is being managed by Akcelo's London office, which opened in May.

www.akcelo.com

eu.yotoplay.com

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