team5pm expands South African presence

The Johannesburg office will support the delivery of social content and influencer marketing services

Social agency team5pm has opened a new office in Johannesburg, expanding its presence in South Africa and strengthening its focus on technology, data and AI-driven workflows. The new location complements the agency's Cape Town office, which was established in 2022, and will serve as a hub for innovation and technical development.

The Johannesburg office will support the delivery of social content and influencer marketing services for international clients, including Unilever, L'Oréal and Barilla, while helping the agency scale production across multiple markets.

Agency focuses on technology-led growth

The expansion aligns with team5pm's broader emphasis on technology and innovation following the appointment of Tim Knots as Technology & Innovation Director.

In this role, Tim Knots is responsible for integrating technology into the agency's operations, improving workflows and supporting data-driven content production across teams and markets.

Tim Knots, Technology & Innovation Director at team5pm: "Social marketing is becoming increasingly technical, with data, AI-driven workflows and automation playing an ever more central role in execution. For years, creativity was the key differentiator in our industry. That is changing. The strongest teams now combine strategy, creativity and technical capability. Johannesburg is a logical place to shape that next phase, alongside our team in Cape Town."

Johannesburg selected for technical talent

According to the agency, Johannesburg was chosen because of its growing technology sector and concentration of skilled professionals.

The city has developed into one of South Africa's leading technology centres, attracting startups and technology businesses while offering access to a large pool of software development and digital skills.

The new office will focus on strengthening expertise in data, automation, tooling and artificial intelligence, supporting the agency's efforts to build scalable production processes for global clients.

Two-hub model for South Africa

With the addition of Johannesburg, team5pm will operate through a two-hub structure in South Africa, with teams based in both Johannesburg and Cape Town.

The agency says both offices will function as a single integrated operation, with project teams collaborating across locations using shared processes and standards.

Jelmer Wind, Co-founder and CEO, team5pm: "Johannesburg is an investment in our long-term growth. From South Africa, we are building an even greater part of our global delivery and innovation capabilities. We see exceptional talent and ambition here. With this second hub, we can further harness that strength for clients across different markets."

The expansion reflects the agency's ongoing investment in South Africa as it continues to build its international delivery and technology capabilities.

www.team5pm.com

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