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Leo Burnett UK and Skoda UK have launched a new social-first campaign, Ride With Me, to encourage women across the UK to jump into cycling this summer.

Carketa, the provider of end-to-end data and intelligence software for the automotive industry, has closed $4.4 million in early growth round

The partnership between Volkswagen and DDB has produced some of the greatest and most effective creative work in history, including DDB’s famous 'Think Small' and 'Lemon' VW Beetle campaigns which launched in 1959.

The City of San José, California, has received $260k grant from Toyota Mobility Foundation (TMF), to explore advanced Artificial Intelligence (AI) and computer vision technologies to improve local traffic safety.

As the campaign is rolled out mostly across Europe, including key markets such as the UK, Germany, France, Italy, and Spain, Accenture Song chose locations that allowed to shoot footage and imagery imbued with a European flavor.

The ad features Hyundai's award-winning SUV line up including the Tucson, IONIQ 5, Santa Fe, Palisade. The ad will run on the first day of the Summer Games on July 26.

For the relaunch of their iconic Ford model Capri, the automobile manufacturer and their creative agency Wieden+Kennedy London wanted to create something truly memorable.

The agreement comes as the car maker works towards launching a new range of BEVs (Battery Electric Vehicles) and will be working with JvM China to support its introduction to the Chinese market.

Harper’s Bazaar has partnered with Range Rover, the official partner of The Championships, Wimbledon, on a multi-platform campaign including an exclusive event co-hosted at Wimbledon’s Ladies’ Singles Final.

Starring renowned athletes from Team USA’s past and present, Toyota’s campaign surrounding this global event aligns itself with Olympic and Paralympic competitors’ commitment to seeing success as a journey, not a destination.

 Building on the success of the OKAY Hyundai campaign, this new installment celebrates the joy of communal and neighborhood moments, and the rich tapestry of culture.

Toyota has announced the release of the short brand film Getaway Driver, as part of its latest national ad and media campaign supporting the Corolla Hybrid.

The Group is the first in the automotive industry to share its technical thought leadership in an official seminar session at the global event for creative communications.

This innovative initiative, unprecedented in the gaming world for a car brand, enables players to add or change the original content of a game using mods.

The new creative celebrates life's adventures through the lens of truck and off-road vehicle owners, featuring DIYers, families and mountain bikers who bring their truck to life in pursuit of their favorite pastimes.

The campaign titled "Under a Different Light" – "Un nuevo punto de vista" – encourages Hispanic consumers to embrace a unique perspective on both the journey and life itself through the lens of the all-new Santa Fe.

Trucks that run on green hydrogen provide a significant step for Volvo to achieve its net zero goal and support customers in reaching their decarbonization targets.

The campaign will feature a 60-second and two 30-second broadcast hero spots that launched in mid-May and will continue running throughout the summer in placements during key events including the Olympics, MLB games and the NBA playoffs.

Further real-life tales, photos and videos about Volkswagen drivers and their cars will be posted on the Volkswagen UK website. There will also be multiple activations on social media channels, at retailers and at other events.

 The advertising campaign, "Italy in America," directed by Spike Lee, has launched across social media and digital channels.

Created by DUDE London, ‘Born With Two Hearts’ takes two of the most well-known sensations experienced when driving a Lamborghini – power and emotion – and reimagines them as two pulsating heartbeats reflected in a typical Urus driver and the dual performance of its hybrid engine.