Marketing Report
Hyundai celebrates cultural vibrancy with the

Hyundai celebrates cultural vibrancy with the "Everyone's Outside" campaign for the Tucson Hybrid

Hyundai and its African American marketing agency of record, Culture Brands, has announced the launch of its latest multicultural campaign, "Everyone's Outside," featuring the highly anticipated, refreshed 2025 Hyundai Tucson Hybrid.

 Building on the success of the OKAY Hyundai campaign, this new installment celebrates the joy of communal and neighborhood moments, and the rich tapestry of culture.

The "Everyone's Outside" campaign uniquely combines Tucson's enhanced performance and hybrid features with vibrant community scenes where people of all ages are relishing the warm weather. Produced by Stept Studios and directed by award-winning filmmaker Maya Table, this campaign offers a fresh perspective on everyday life including navigating a bustling gas station.

The campaign highlights the 2025 Hyundai Tucson's hybrid efficiency, sleek design, and innovative safety features. Prominent editor Vinnie Hobbs, famed for Kendrick Lamar's "Alright," edited the spot. The soundtrack, featuring an original licensed track by Brooklyn-based musical group Phony Ppl, enhances the energetic and nostalgic feel, resonating with audiences on multiple levels.

Angela Zepeda, CMO, Hyundai Motor America: "At Hyundai, we are committed to creating vehicles that meet the evolving needs of our customers, and the Tucson Hybrid is a testament to that. The 'Everyone's Outside' campaign beautifully captures the essence of reconnecting with our communities and the great outdoors while celebrating the cultural vibrancy and shared experiences that define our diverse audience."

Erik Thomas, director of experiential & multicultural marketing, Hyundai Motor America: "With the 'Everyone's Outside' campaign, we are excited to bring to life the spirit of exploration and community that the 2025 Hyundai Tucson embodies. With consumers looking for alternative fuel powertrains, the spot poignantly boasts the hybrid, further entrenching the vehicles seamless integration in everyone's journey."

Christopher McLaughlin, creative director, Culture Brands: "This campaign is a celebration of joy and community resilience. The 'Everyone's Outside' campaign captures the spirit of reuniting and reconnecting, presenting the Tucson as a vehicle that enhances these experiences. However, what truly brings the 'OKAY Hyundai' energy to life is our commitment to partnering with talent that understands the energy of our community and its unity.”

Hyundai Tucson "Everyone's Outside" Campaign :30 TV Spot

"Everyone's Outside" will be showcased through various media channels, including, digital, and influencer engagements, branded content development with culturally relevant media partners and other digital touchpoints further entrenching Culture Brands' goal to influence awareness and opinion through the storytelling of impactful and relevant narratives. There are 30-, and 15- second versions of the spot available for broadcast and digital channels.

www.hyundaiusa.com

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