Ford unveils social campaign marking the return of classic Ford Capri model

For the relaunch of their iconic Ford model Capri, the automobile manufacturer and their creative agency Wieden+Kennedy London wanted to create something truly memorable.

The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie “Brannigan”, featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri.

In order to assist with the licensing of the clip, Born Licensing managed the entire licensing process from start to finish, ensuring that all the deadlines were promptly met.

The social campaign marking the return of the classic Ford Capri model in an all-electric version launched in July across key European markets (including UK, Germany, France, Spain and Italy). The 60” hero spot shows fast-cut archive footage of the Capri, including the iconic clip from the movie ‘Brannigan’.

Licensing a clip can be one of the simplest and yet most effective ways of leveraging the popularity of a well-known film or TV show. When audiences spot a clip they recognise, the ad becomes instantly more attention grabbing, especially if audiences have an emotional link to the film or TV show.

Ford has partnered with French football legend Eric Cantona to lead the reveal of the new Capri, seen fronting the company's launch of the car, as well as featuring throughout its campaign.

The all-electric Capri has been designed to be rebellious to its core, with a colour palette to match and the swagger you would expect from an original Capri of old. The new EV design contains design cues inspired by its predecessor, from the style of the headlights, through to the body shape and rear appearance. It's a true sports car for the family, with more than 620km driving range with fast-charging capability, and more than 570 litres of boot space.

Beyond the design, this EV aims to bring the heritage of the Capri into the future with an array of technologies that will enhance the customer experience. Intelligent technologies such as automated lane changes and watching out for cyclists when opening doors mean the Capri can help keep you safe on the open road and within the city.

Meanwhile a massaging driver's seat comes as standard along with a sliding touch screen, making the all-electric Ford Capri an EV designed to celebrate the past while reinventing the future.

www.ford.com

www.bornlicensing.com

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