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New research from Omdia shows online video advertising will generate over $331bn in 2027 and 37% of those revenues will belong to just one company, TikTok.

Global is directly looking for a Digital Journalist - Leicester Square - London

Voices on Misinformation takes an in-depth look at consumer sentiment and perceptions of misinformation and identifies how people are dealing with it in their daily lives.

The move to transform WhatsApp represents a major effort by Meta to monetize a significant resource that until now has generated relatively small revenues.

Despite its platform’s overwhelming popularity with many internet users—particularly Gen Z—TikTok is reorganizing.

To make Amsterdammers feel the connection of public transport, the Amsterdam carrier is introducing the first Dutch Travel Poet: Roziena Salihu. Media.Monks is responsible for the concept and execution of the campaign. 

WhatsApp is the most popular messaging platform in the world, with over 5 billion downloads and 2 billion active users, per BusinessofApps. But it’s not the only messaging option available.

TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.

Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.

This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.

The influencer advertising industry has grown by an impressive 355% over the past five years, becoming one of the leading online marketing channels.

For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.

In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.

Premier Hispanic Mixed Martial Arts (MMA) sports franchise Combate Global is launching on TikTok for the first time ever on  thanks to a partnership with Wave Sports + Entertainment, a player in sports storytelling for the next generation.

The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.

Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.

The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.

US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.

Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.

TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.