[eMarketer] Meta gets a boost from new ad formats

Ahead of its third-quarter earnings, Meta has expanded its ad offerings for Instagram, Messenger, and Reels.

For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.

The company assures that any user messages will not be analyzed by this software. The latest additions to Instagram give advertisers a bevy of options for reaching users.

Display ads have been added to the Explore page, which is personalized to each user’s preferences and routines, as well as on profile pages of public, non-teen users.

Some influencers can also put display ads on their profile pages. Augmented reality ads are being tested within Instagram’s main feed and stories feature. Multiadvertiser ads show a carousel of related promotions to accompany the original ad. 

eMarketer forecasts that Meta’s worldwide ad revenues would reach nearly $130 billion this year.

Read the full eMarketer article here

www.emarketer.com