[eMarketer] With B2B dollars in mind, LinkedIn announces multiple ad upgrades

LinkedIn is introducing a number of upgrades for advertisers.

By using a LinkedIn marketing partner like Adverity, HubSpot, LeadsBridge, LiveRamp, and Make, or by manually uploading CSV files to Campaign Manager, advertisers can now connect offline conversions recorded by third-party technologies to LinkedIn.

In order to give advertisers a more complete view of the impact of their marketing on lower-funnel business results wherever they occur, LinkedIn will automatically add this offline data into aggregate reporting on ad conversions.

Long-form material, such as case studies, reports, and white papers, can now be promoted by advertisers directly in members' feeds without having to leave the professional network thanks to Document Ads.

eMarketer posits that marketers now have a single spot to manage, choose, store, and publish all of the media they use for single-image and video advertising on the platform with the new LinkedIn Media Library.

Read the full eMarketer article here

www.emarketer.com