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The Missing Word initiative introduces ollipsent (oh-LIP-sint), giving a name and recognition to one of the most devastating human experiences.

The move aims to enhance marketing opportunities for businesses across the region.

Omnicom Media Group has appointed Bradley Rogers as chief executive officer of OMD USA, effective March 23, as the agency focuses on strengthening leadership in its largest market.

The findings highlight a widening gap between consumer use of AI tools and their expectations of how brands apply the technology.

The campaign launched with a brand film highlighting key moments from the 2025 season while promoting the players and storylines shaping the upcoming campaign.

The platform includes tools such as MMM, GeoMMM, Ad Copy AI and Brand Equity to help connect media investment with measurable business outcomes across the brand portfolio.

The agency will lead the retailer’s brand strategy, creative development and content initiatives as BrandsMart expands both online and in-store.

The Miami-based agency will oversee strategic communications, brand amplification, and media outreach as Flam expands awareness of its AI-powered approach to interactive brand content.

The expansion reflects the studio’s growing international profile and supports its ambition to deliver its storytelling approach and production expertise to the North American market.

The campaign spans Times Square in New York, Toronto in Canada, and the Shibuya Scramble in Tokyo, bringing the message to some of the world’s most iconic locations.

The move adds an experienced creative leader to the agency as it continues its collaboration with one of the world’s largest beverage companies.

The multi-million-dollar, multi-year campaign will air nationally over the next two weeks on CNN, Fox News, HGTV, TBS, and TLC before expanding to local cable, streaming platforms, social media, and online sites.

The agreement is subject to approval by Denver City Council and, if confirmed, will take effect in May 2026.

The collaboration will distribute Footballco’s coverage throughout Clear Channel Outdoor’s digital billboard network, which reaches 65 million adults aged 18 and older each week, according to Geopath 2023.

Under the partnership, VML will consolidate internal teams and legacy partners into a single integrated social model, responsible for full-funnel strategy, content production, social listening, and platform and community management.

The campaign positions the ride as a mission to save LEGOLAND from an oncoming asteroid, inviting families to design their own spacecraft before boarding.

Following a competitive two-month review, Havas will lead integrated strategy, creative, media and digital efforts across healthcare professional (HCP) and direct-to-consumer (DTC) audiences.

The campaigns aim to engage audiences while emphasizing the message that when stakes are high, clients should choose a firm with the resources to win.

Global peer-to-peer marketplace Depop has launched Depoponomics, a national U.S. campaign positioning resale as a practical personal economy where selling clothes supports everyday life.

Adams Outdoor Advertising has acquired two strategic billboard locations in Charlotte and Virginia, reinforcing its focus on high-impact, disciplined growth.

The campaign builds on last year’s Never Become a Former New Yorker, shifting the focus from the risk of leaving the city to celebrating the reasons to stay.