Marketing Report


Yahoo Mail debuts AI enhancements for a smarter inbox

16-10-2023 | 09:01:00
Yahoo has announced new AI tools for Yahoo Mail that expand its existing AI beta experience, including an all-new shopping feature – Shopping Saver. Aiming to save everyone time and money, Yahoo is bringing innovation to the inbox and redefining the user experience.

Dentsu and VideoAmp launch activation guaranteeing advanced audience buys across seven US media publishers

13-10-2023 | 13:25:25
This new activation is already being utilized with clients further helping advertisers to drive better outcomes and higher return on ad spend.

Sabio enters deal with Mediahub to provide advertisers with increased access to multicultural audiences

12-10-2023 | 15:10:38
The relationship reinforces Mediahub's commitment and support of minority-owned media and a focus on diverse audience insights, leveraging Sabio's unique data sets so their clients can effectively reach growing US multicultural audiences.

CrankTank expands e-Commerce and digital strategy services to Europe to serve U.S. and European brands

10-10-2023 | 13:33:00
CrankTank, a digital marketing and e-commerce strategy agency, has announced the formation of an office in Innsbruck, Austria. The new facility will serve its U.S. brand partners wishing to expand D2C sales success found in North America to their European customers.

Nielsen launches Netflix Ad Measurement in Nielsen ONE Ads

04-10-2023 | 14:11:58
 Nielsen, a global player in audience measurement, data and analytics, has announced the official launch of ads measurement in the U.S. for Netflix’s ad-supported plan via Nielsen ONE Ads.

US media market could grow by up to 20 per cent by 2030 amid rise of immersive entertainment, study

25-09-2023 | 13:30:00
In its report, The New Era of Immersive Entertainment, Bain predicts immersive platforms could accelerate the decline of traditional video and displace the streaming services and social media platforms of today.

Silicon Valley Bank launches marketing campaign to help investors scale

14-09-2023 | 11:25:44
Fully committed to supporting its clients and the innovation economy,  Silicon Valley Bank, a division of First Citizens Bank, has launched a new nationwide advertising campaign.

Pink Shark PR launches Startup Press Accelerator program

14-09-2023 | 10:20:11
Pink Shark PR, the women-owned international public relations agency, announced the launch of the first of its kind Startup Press Accelerator program

London-based Q-Bot secures €4m to drive expansion in Europe and the U.S.

14-09-2023 | 10:14:00
London-based Q-Bot has raised €4 million to insulate people’s homes with robotics and AI. The new funding will support Q-Bot’s growth in its main market of the UK, in continental Europe and in the USA.

Start WellTech opens global call for market-ready mental health and wellness startups

11-09-2023 | 12:10:00
Start WellTech, a global scale-up powered by Arieli Capital, announced its open call for market-ready mental health and wellness startups.

Agetech startup Blooming Health raises $4.2m to power healthy aging-in-place

07-09-2023 | 16:20:00
Blooming Health, a digital engagement and referral solution enabling service providers to engage older adults and their family members, announced the close of an oversubscribed $4.2 million seed round.

Hyundai hires Chris Paukert to lead U.S. product public relations

07-09-2023 | 12:30:28
In this role, he will be responsible for the strategy development and execution of all Hyundai product communications activities in the U.S., including launching new vehicles, promoting the entire product lineup, and communicating Hyundai's leadership in electrification and technology.

Optimum partners with baseball hall of fame legend Derek Jeter on brand-new marketing campaign

07-09-2023 | 12:16:35
Optimum Complete is a line of Optimum Internet + Optimum Mobile bundles that allow customers to save big with plans starting at just $45 per month.

Trivver announces 73 international patents that will advance digital advertising

07-09-2023 | 12:10:59
With the global market size for AI in marketing expected to reach over $80 billion by 2030, the patent awards represent significant value in a rapidly expanding market sector.

5W Public Relations acquires US boutique food and beverage communications firm YC Media

06-09-2023 | 10:12:16
With the addition of YC Media, 5W adds the boutique firm's exemplary services, clients, and senior talent to its existing roster of consumer brands.

LG Ad Solutions announces Michael Hudes as new CEO

06-09-2023 | 09:53:47
Hudes will also serve as a member of the company's board of directors.

MAVTV names DRIVEN360 global agency of record for PR and brand communications

06-09-2023 | 09:47:25
DRIVEN360, an integrated communications and brand/entertainment marketing house has announced that it has been named global Agency of Record (AOR) by MAVTV.

Miri announces first-of-its kind AI health and wellness platform

05-09-2023 | 14:10:00
Miri, the first-of- its-kind AI health and wellness  platform which offers users 24/7 access to top health & wellness experts, has announced its public beta launch.

Kids footwear brand jbrds closes $500k seed round, establishes $5m valuation

05-09-2023 | 14:07:00
jbrds, a new children's footwear brand anatomically designed to support foot structure and activity requirements at four distinct stages of a child's physical development, has successfully subscribed a modest seed round of $500k, establishing a $5,000,000 valuation.

Liviri launches independent e-Grocer grant program

04-09-2023 | 12:52:00
Liviri is launching its first-ever e-Grocer grant program – an initiative that will award resources to an independent grocer.

Startup Chai offers salary of $875K to compete with OpenAI for Generative AI talent

04-09-2023 | 12:49:00
Chai Research, the Bay Area startup building independent AI chat platforms, is offering salaries exceeding $875K to compete with OpenAI and other deep-tech companies for top talent.