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The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

Traditional television continues to dominate the region's media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising.

The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments.

Independent ad agency GUT recently appointed Marta Blanco Sampedro as Director of Communications in Europe, expanding the agency's strategic leadership across the continent.

Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity.

This acquisition, backed by Bridgepoint’s recent reinvestment in SAMY Alliance, represents a significant milestone in the company’s ambitious growth strategy.

German fashiontech startup eeden, which has developed a groundbreaking textile recycling technology, has announced the completion of €18 million Series A funding round.

In this newly created role, Blanco Sampedro will lead all communications efforts for GUT's European offices, including GUT Amsterdam and GUT Madrid.

Swedish embedded finance player Froda, has secured €20 million Series B investment round to fuel its European expansion.

Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.

Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands,  has raised €8 million funding round.

The innovative payment solution Wero, crafted in collaboration with leading European banks and payment service providers, is set to build new standards for payments in Europe.

Fashiontech startup Markmi, has raised €1.1 million in seed funding to accelerate the rollout of its AI-driven markdown assistant across Belgium, the Netherlands, the Nordics, and the U.S.

WeeFin, a sustainable fintech that helps financial institutions manage their sustainable  strategies, has announced a new round of  €25 million Series B funding

evroc, a Stockholm-based cloud infrastructure startup, has closed one of Europe’s largest Series A financing rounds in the technology sector

Sofinnova Partners (Sofinnova), a European life sciences venture capital firm based in Paris, London, and Milan, announced the final close of Sofinnova Biovelocita II.

In this interview she explains her vision for the European market, her plans to tailor GUT’s global creative solutions to resonate with the diverse European audience and the trends shaping the industry.

Effective immediately, Rocket Software selected FINN for its technology communications expertise, aiming to build the company’s brand awareness in the UK, France and Germany, through a creative and highly proactive PR program.

Each year, most European countries recognize their National Marketing Champion.

Quantum Systems has acquired AirRobot to boost its drone technology portfolio and strengthen technological sovereignty for the Bundeswehr and European partners.

Succeeding Serviceplan, Grey will chart the creative course for the pet supplies leader, which operates over 2,600 stores across 13 European countries, in all markets and channels.