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The research reveals that UK business professionals are not only the most premium-focused travellers in Europe but are also reshaping how and where brands should engage with high-value audiences.

Following a competitive pitch process, Squad will develop a fresh creative platform that builds on the success of the “More Possibilities” brand positioning.

The agency will be responsible for editorial strategy, always-on content, community management, content production and paid social media for the brand’s owned channels in The Netherlands, Belgium, Germany and the U.K.

Heinz has served up a new omni-channel campaign centered on the insight that its irresistible taste can lose people in the moment, triggered by the food-induced dopamine that keeps Heinz fans coming back for more.

The campaign, produced by CZAR and directed by Lionel Goldstein, debuts in Germany before rolling out across additional European markets later this year.

The festival promises a dynamic, future-focused programme that transforms the city into the epicenter of European creativity.

Prain Global and Serviceplan PR & Content will contribute their local expertise to the collaboration and aim to strengthen their market positions in Europe and Asia through the alliance.

 The agency will lead creative across the UK brands within Pilgrim’s Europe portfolio, including its two ‘Power Brands’, Richmond and Fridge Raiders.

SumUp is a global FinTech company, best known for its payment terminals. The brand now offers a comprehensive ecosystem of financial solutions to more than 4 million merchants worldwide.

With this step, Sappi is opting for one powerful communication strategy for both product groups in the European market.

The result is a unified, scalable workflow that simplifies retail media execution—whether using Adhese, Google Ad Manager, FreeWheel, or other delivery channels.

Traditional television continues to dominate the region's media landscape with $9.1 billion in revenue, but the most significant growth opportunities lie in digital transformation, particularly in streaming video and connected TV (CTV) advertising.

The campaign builds on the success of the first instalment of ‘Essential For Living’, which launched earlier this year and revisited the brand’s founding message from 2002, positioning it as an enabler of life’s greatest moments.

Independent ad agency GUT recently appointed Marta Blanco Sampedro as Director of Communications in Europe, expanding the agency's strategic leadership across the continent.

Pepe Marais on the agency’s Johannesburg roots, European ambitions, and the power of creativity.

This acquisition, backed by Bridgepoint’s recent reinvestment in SAMY Alliance, represents a significant milestone in the company’s ambitious growth strategy.

German fashiontech startup eeden, which has developed a groundbreaking textile recycling technology, has announced the completion of €18 million Series A funding round.

In this newly created role, Blanco Sampedro will lead all communications efforts for GUT's European offices, including GUT Amsterdam and GUT Madrid.

Swedish embedded finance player Froda, has secured €20 million Series B investment round to fuel its European expansion.

Weber Shandwick will serve as the retained PR agency for Fairphone in the Netherlands, the UK, France and Germany. The business will be based out of Weber Shandwick’s Netherlands hub office.

Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands,  has raised €8 million funding round.