Sappi Europe selects Bright8 as lead agency for PR in Europe

Sappi Europe, the international market player in sustainable wood fibre products, has appointed Bright8 as lead agency for the PR of its Packaging and Specialty Papers and Graphic Papers divisions in Europe.

With this step, Sappi is opting for one powerful communication strategy for both product groups in the European market.

As a central point of contact for the media, Bright8 will focus on strengthening relations with international trade media. In addition, the agency will ensure clear and consistent brand communication with which Sappi Europe can further expand its leading position in the industry. The collaboration includes media relations, content creation and communication around trade fairs throughout Europe.

Conor Evers, Head of Marketing Operations, Sappi Europe: "Combining the communication activities of these divisions is an important step forward in our European market strategy. We want to continue to grow in the premium segment with high-quality paper and containerboard solutions and consolidate our strong position in graphic paper. In addition, we will continue to set the tone in the flexible packaging market with innovative solutions and top-quality barrier papers."

The new communication strategy strengthens Sappi’s presence in Benelux, DACH, France, Italy, Spain and the UK. The focus will be on growth in label paper, flexible packaging and rigid packaging board.

David de Smit, Managing Director, Bright8: “This new role in the collaboration with Sappi Europe means a lot to our team. It gives us the opportunity to showcase Sappi’s innovations across Europe in a customer-focused way. Our international team of communication specialists will pull out all the stops to create compelling content to anchor Sappi’s leading market position in wood fibre solutions.”

www.sappi.com

www.bright8.nl

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