French fashiontech Faume raises €8m to accelerate growth in Europe

Paris-based circular fashion startup Faume, a resale platform for premium and luxury fashion brands, has raised €8 million funding round. This investment was led by Amundi Private Equity Transition Juste, along with historical investors Daphni and Bpifrance, via its Digital Venture fund.

This new round will support Faume’s European expansion, particularly in the UK and Italy. The company recently signed a first partnership in the UK with iconic fashion house Victoria Beckham. Italy is also showing strong signals of transition, with several major announcements from heritage brands expected later this year.

Faume already supports several of its French brand clients across Europe - in Germany, the Netherlands, Belgium, Spain, and Italy - in line with their development priorities. Since launch, Faume has enabled the resale of over 300,000 second-hand premium fashion pieces, with more than 40% sold outside of France. In 2024 alone, the platform helped avoid over 4,200 tCO2 emissions by extending product lifespans in one of the most carbon-intensive industries.

This €8 million round will allow Faume to strengthen its sales and tech teams. With the goal of supporting 150 brands within four years, Faume also plans to launch its proprietary Dynamic Pricing AI by 2025 to help brands offer more competitive resale prices compared to marketplaces.

‍Aymeric Déchin, CEO, Faume: ''The second-hand market is booming, but fundraising doesn’t mean success on its own. At Faume, we show daily that resale is a lever for brand resilience — combining sustainability and profitability across the board. Our solution, already adopted by more than 45 leading brands, proves that building a resale model is not only possible and valuable, but also drives long-term performance.''

Today, Faume works with more than 45 brands, including Isabel Marant, Soeur, Lacoste, ba&sh, Victoria Beckham, Ami Paris, Aigle and Balzac Paris.

Freja Day, Managing Director, Soeur: ''We’ve long defended a vision of sustainable fashion built on timeless style. Soeur Second Hand, launched with Faume, is a key step in our journey. We're pleased with the rollout and proud to offer a premium in-store take-back service. Already available in 14 countries, it reflects our commitment to circular and conscious fashion.''

Second-hand sales are growing 20 times faster than new fashion sales, already representing 20% of online fashion purchases in 2024. According to ThredUp x GlobalData, the global second-hand market will reach $350 billion by 2028, with a 12% annual growth rate. Premium brands want to seize this momentum — without compromising their image or losing control over distribution. Faume offers them a branded resale model with full visibility and customer ownership.

Faume’s proprietary technology and integrated operations allow brands to: Launch resale under their own name and branding; deliver a premium, seamless customer experience; retain full control over pricing, image, and inventory; and operate a profitable circular model, embedded into their own ecosystem.

www.faume.co

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