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[eMarketer] 30% of advertisers are cutting their 2023 budgets
74% said the economic downturn is influencing their 2023 budget decisions.
[eMarketer] TikTok’s creator marketplace push is likely to capture more of advertisers’ budgets
TikTok announced a flurry of updates during TikTok World, but changes to the TikTok Creator Marketplace (TTCM) could have the biggest consequences in the long run.
[eMarketer] Lowe’s taps Yahoo as latest retail media network partner
Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.
[eMarketer] Advertising industry has worst job loss in 19 months
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Meta plans revenue split with creators
Facebook is bringing some creator-friendly changes to Reels, its TikTok competitor.
[eMarketer] Advertising job losses hit a 19-month low in September
Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.
[eMarketer] Which mobile ad formats command the most attention?
The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds
[eMarketer] Social commerce to surpass 100 million US buyers
This year, 102.6 million people will buy via social platforms in the US. That’s up just 5.9% from last year, following double-digit growth that’s persisted since we began tracking this metric, in 2016.
[eMarketer] Meta gets a boost from new ad formats
For Messenger, Meta has developed a tool that uses machine learning to put ads in front of users who are most likely to make a purchase.
[eMarketer] Google unveils its attempts to reinvigorate search for the TikTok generation
The company is launching a number of features, such as tools to drill down into topics and other modifications that will make using search a more visual experience, highlighting maps, snippets, imagery, and even video in new ways.
[eMarketer] 5G phone price drops as popularity rises
The average selling price (ASP) of smartphones will be $413 worldwide this year, up $70 from 2020.
[eMarketer] Privacy the leading factor in social ad engagement
Other top influences on ad engagement are reliable content and safety. The relevance of the ads themselves is less of a factor.
[eMarketer] Podcast listener growth spurs demand for multilingual content
US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.
[eMarketer] Post-pandemic decline hits wearables segment
The wearables segment is now coming out of that period of hyper-growth, per the IDC.
[eMarketer] Meta’s losses show the metaverse’s costly risk
The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.
[eMarketer] The future of video games will be streaming
According to video game developers, streaming will grow the most of any gaming platform by 2025, cited by 40% of those surveyed.
[eMarketer] LinkedIn will capture nearly 25% of US B2B ad spending by 2024
US B2B display ad spending on LinkedIn will total $3.01 billion in 2022 and grow to $4.56 billion by 2024. By then, LinkedIn will capture nearly 25% of all B2B digital ad dollars spent in the US.
[eMarketer] User trust in social platforms is falling, study
Digital trust is the confidence people have that a platform will protect their information and provide a safe environment for them to create and engage with content.
[eMarketer] The pandemic gave way to a boom for affiliate marketing
Publicly available data does not map precisely to the start of the pandemic, but according to research by The Performance Marketing Association (PMA) and PwC, US affiliate marketing grew from $6.2 billion in 2018 to $9.1 billion in 2021.
[eMarketer] How streaming video has surged in less than a decade
The rise of streaming video services has been pivotal in the move away from pay TV. By the end of 2024, for the first time, there will be more cord-free viewers than pay TV viewers in the US, per our forecast.
[eMarketer] The state of US household spending
As of August, 65% of US adults said they’d spent more on groceries and less on experiences in the past six months. Meanwhile, 59% agreed they’d spent less on experiences such as travel and dining out.
