[eMarketer] Which mobile ad formats command the most attention?

The larger the mobile ad, the more time spent looking at it. Static interscroller ads, which fill the screen once users scroll past a certain point, receive the most attention from smartphone users worldwide—an average of 3.3 seconds. For the video interscroller format, that figure is 3.0 seconds.

According to eMarketer, this year, mobile will claim more than three-quarters of digital ad dollars worldwide for the first time, exceeding $450 billion in spend. In 2023, that total will grow to about $515 billion, and for the first time, mobile will make up more than half of all media ad spend.

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