[eMarketer] Advertising job losses hit a 19-month low in September

Advertising and related industries lost 8,700 jobs in September, a sharp reversal after growth during the summer and the category’s largest loss since January 2021, when about 6,000 jobs were shed, per monthly figures from the US Bureau of Labor Statistics.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

Rapidly increasing inflation has been a hot topic throughout the year, and while consumer spending has remained relatively stable despite that, industries have been waiting nervously for the other shoe to drop.

According to eMarketer, even with September’s losses, advertising employment is still higher than at any point in 2021 or 2020.

There are also solutions on the horizon. Companies like iSpot and others have been working to create new linear and digital measurement options that could plug the gap. But whatever solutions emerge will be much more fractured than those that came before, leaving further room for miscounting and potential fraud.

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