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[eMarketer] How consumers’ online reviews are shaping are the future of healthcare

06-12-2021 | 12:00:00
Consumers are increasingly shopping online for healthcare services—especially when it comes to choosing providers, according to new research released by Press Ganey.

[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users

03-12-2021 | 10:55:06
LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.

[eMarketer] 2021 is a historic year for global ad spending

02-12-2021 | 16:36:28
Thanks to 2021’s extraordinary rebound, total spending by the end of this year will exceed 2019’s pre-pandemic figure by more than $120 billion.

[eMarketer] Uber drives the rise of on-demand healthcare

01-12-2021 | 13:52:30
Direct-to-consumer (D2C) telehealth company Hims & Hers partnered with ride-hailing giant Uber to deliver health and wellness products to 12 new markets across the US via the UberEats apps.

[eMarketer] Italy fines Amazon, Apple $338 million for anticompetitive sales of Beats headphones

30-11-2021 | 14:59:51
The Italian Competition Authority (AGCM) has charged online retailer Amazon and Apple $228 million as a result of its antitrust investigation involving the reselling of Beats products, per Engadget.

[eMarketer] Mirco-influencers present macro opportunities

29-11-2021 | 11:30:00
Creators with smaller followings will be the strategic play in the influencer marketing world in 2022.

[eMarketer] Amazon dominates the fast-emerging retail media ad market

26-11-2021 | 11:48:17
Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

[eMarketer] Trends disrupting the UK retail landscape

25-11-2021 | 14:14:32
The UK is one of the world’s most mature retail ecommerce markets: This year, 36.3% of total UK retail sales will be digital sales, a share second only to that of China.

[eMarketer] Nielsen announces major changes to improve TV audience measurement

24-11-2021 | 15:02:54
Nielsen has announced that it would overhaul its measurement process to focus on providing audience estimates based on individual ads rather than overall commercial minutes.

[eMarketer] Social media key to product discovery for Gen Z

23-11-2021 | 15:01:11
Gen Z taps a wider array of online and offline sources—including ratings and reviews, social media, online influencers, and in-person experiences.

[eMarketer] US leads in health tech funding

22-11-2021 | 14:51:55
While the US is spending much more than its counterparts, they’re catching up: Since 2016, the UK’s health tech investment grew ninefold from $420 million, while US investment grew 3.4 times.

[eMarketer] Connected TV catches attention of US population

20-11-2021 | 12:15:41
Ad-free services like Netflix and Amazon Prime Video remain streaming juggernaut.

[eMarketer] Samsung bets on 5G to inspire the future of smart hospitals

19-11-2021 | 12:34:00
Samsung seems focused on remote patient monitoring and smart hospitals—and having a fully functioning 5G-powered smart hospital could help it attract more health system and hospital customers in different global markets.

[eMarketer] US retail media ad spend to surpass $30 billion mark this year

18-11-2021 | 13:09:36
US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

[eMarketer] TikTok eyes 1.5 billion monthly users by 2022

17-11-2021 | 11:00:46
With 200 million active users at the time of the ban, TikTok might have already reached 1.5 billion users had the ban not occurred.

[eMarketer] Mastercard launches crypto cards in Asia to tap into demand for digital currencies

11-11-2021 | 15:18:00
The cards will convert digital tokens into fiat currency that can be used anywhere Mastercard is accepted. The initiative is part of Mastercard’s global crypto card program, which seeks to support native digital currencies as payment tools.

[emarketer] Google, Facebook and Amazon to earn  $211.20 billion in US digital ad spending

10-11-2021 | 13:05:13
Google, Facebook, and Amazon will rake in 64.0% of this year’s $211.20 billion in US digital ad spending, about the same share as 2020 and up 1 percentage point from 2019.

[eMarketer] Facebook ad spending on an upward trajectory

09-11-2021 | 15:49:59
Despite Apple’s iOS privacy changes, eMarketer estimates that US advertisers will spend $50.30 billion on Facebook advertising in 2021, up 32.1% from last year.

[eMarketer] Netflix to spend more on original programming

05-11-2021 | 11:24:00
Netflix is forecast to spend more on original programming than ever before, splitting its global content budget almost evenly between that and licensing costs.

[eMarketer] Shopify bets on new features to capture cross-border ecommerce market

04-11-2021 | 12:06:20
In September, Shopify announced a global ecommerce hub for merchants called Shopify Markets and added B2B features to premium platform Shopify Plus last month.

[eMarketer] The place and space of fintechs in the metaserve

02-11-2021 | 12:27:23
Facebook’s rebranding as a metaverse innovator opens up opportunities for firms looking to embed fintech solutions into this next iteration of the digital realm.

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