[eMarketer] LinkedIn adds Hindi language to reach half a billion Indian users

LinkedIn is rolling out support for Hindi, a language spoken or understood by more than 600 million people globally, per Insider.

LinkedIn is the world’s largest professional network, with 800 million members in 200 countries. The company has been unable to saturate India—the world’s second-largest internet market—because less than 20% of its population of 1.3 billion people speaks English.

Hindi is the first Indian regional language to be supported by the social network.

LinkedIn’s mobile apps and website will enable users to access their feeds, profiles, and messages in Hindi.

LinkedIn said it currently has over 82 million users in India. The country accounts for just 6% of over 1.3 billion monthly visits.

According to eMarketer, by adding the Hindi language in its apps and website, LinkedIn can quickly amplify its presence in India and gain access to over half a billion global users, offsetting its losses in China.

Other companies are following suit. Apna, a startup job site in India, conducted a survey that revealed 57% of users in India prefer using their native language over English.

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