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Deloitte is the world’s most valuable commercial services brand, report
Furthermore, collaborations with industry leaders like Google Cloud showcase Deloitte's commitment to driving environmental change by offering solutions to help organisations reduce emissions.
Microsoft is the world’s most valuable B2B brand, report
The B2B brand value of Microsoft accounts for the majority of Microsoft’s total brand value of $340.4 billion, which includes both B2B and B2C components.
Delta is the world’s most valuable airline brand, report
The strongest airline brands in the world are ANA (brand value down 15% to USD2 billion), followed by Indigo (brand value up 26% to USD1.1 billion) and Emirates.
Havas launches brand and design consultancy outfit
With studios in London, Paris, Mumbai and New York, the network’s team of 250 strategists and creatives will use their expertise in brand strategy, brand design, experience design and communications and engagement to inspire progress for clients.
VENGEAN: Global branding of Nippon Express' healthcare division
In close collaboration with the Nippon Express Global Team in Tokyo and regional offices for EMEA, APAC and the USA, VENGEAN was responsible for the leading global logistics provider’s pharmaceutical division’s rebranding and subsequent renaming to Nippon Express Healthcare.
Airlines, retailers among sectors with untapped advertising potential in mobile gaming, report
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.
TD is Canada’s most valuable banking brand, study
TD Bank Group (TD) is the 12th most valuable banking brand in the world and Canada’s most valuable banking brand, with a brand value of $19.0 billion.
The combined value of the world’s top 500 banking brands reaches $1.4 trillion, report
The Chinese banking sector demonstrates a notable recovery, with the 'big four' banks remaining well ahead of their US counterparts
Moody’s partners with Interbrand to develop new brand identity
The new identity clarifies, elevates, and unifies the Moody’s brand, conveying the firm’s integrated capabilities to a marketplace facing risk that is multiplying and overlapping more than ever.
Sportlife and Hero Cassis select Somention as social media agency of choice
Somention will be responsible for crafting the strategy, maintaining an always-on presence, managing the community, and producing social content for both brands.
Heineken and Amsterdam join hands for the city's 750th birthday
To celebrate the festive collaboration between the city and the brewery, Mayor of Amsterdam Femke Halsema and Heineken CEO Dolf van den Brink raised a glass in the old boardroom of Heineken.
Deutsche Telekom is the world’s most valuable telecoms brand, report
Deutsche Telekom’s 17% brand value increase to $73.3 billion can be attributed to a strong network and successful fibre deployment in Europe, along with 5G leadership in the US.
Authentic connections and transparency elevate influencer trust and drive brand engagement, study
With media spend on the global influencer market expected to approach $6 billion in 2024, a new research report released by Snapchat and MAGNA Media Trials revealed how content creators and brand-sponsored content could push the industry even further.
Energy company Prysmian rebrands with support from Interbrand
Prysmian, a player in the energy transition and digital transformation, has launched, in collaboration with Interbrand — a brand consultancy for nearly 50 years — the group’s new brand: a new asset that aims to support and amplify Prysmian’s new business strategy.
Uber is the world's most valuable mobility brand, study
Uber remains the world's most valuable mobility brand, with a 28% increase in brand value to $29.7 billion, according to the latest report by Brand Finance, the global brand valuation consultancy.
Toyota is Japan’s number one brand for the 16th consecutive year, report
Interbrand Japan, Japan’s largest branding company has announced Best Japan Brands 2024, a ranking of Japanese brand values using its proprietary Brand Valuation™ method to convert brand value into monetary value.
VML launches report revealing key brand opportunities for 2024
The report finds that consumers are in their Slow Living era, known as ‘The Great Deceleration’ slowing down their lifestyles and opting for a mindful approach to the year ahead.
Seekr unveils brand safety and suitability platform
Align, which is built on Seekr's large language model, combines Seekr's proprietary content evaluation and scoring capabilities with and industry-leading user-friendly interface.
Interbrand oversees World Tourism Organization’s rebranding
To achieve this goal, UN Tourism engaged the services of Interbrand, the global branding agency. Interbrand successfully translated the Organization’s renewed vision for tourism into a new visual identity and brand narrative.
Creative company Artlist launches campaign to guide brands on collaborating with influencers
The campaign presents several takeaways that brands should consider when working with influencers, from identifying the right creators to collaborate with, to forming partnerships that are holistic, impactful, and beneficial to all sides.
Volkswagen commemorates 75th anniversary of the brand in the US with year-long campaign
To celebrate the momentous anniversary, the rand is announcing a year-long holistic campaign that will serve as a love letter to the American people, and an invitation to be part of Volkswagen's electric future.
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