Marketing Report
Energy company Prysmian rebrands with support from Interbrand news

Energy company Prysmian rebrands with support from Interbrand

Prysmian, a player in the energy transition and digital transformation, has launched, in collaboration with Interbrand — a brand consultancy for nearly 50 years — the group’s new brand: a new asset that aims to support and amplify Prysmian’s new business strategy.

The rebrand shapes the Company’s direction towards a new era, as part of the new strategy “Connect, to Lead”, presented on 5 October 2023 during the Capital Markets Day held in Naples.

The group’s new brand identity stems from a deep reflection on the Company’s purpose, namely to seize the opportunities of sustainable development for the planet and to lead the energy transition and digital transformation by developing increasingly resilient, high-performing, sustainable and innovative products, while creating tangible value for its customers and the communities and areas in which the group operates.

For Prysmian, sustainability is not only a business driver, but also a commitment to making a long-term contribution in terms of environment and people protection.

The new visual identity, which has been primarily developed digitally, reflects the brand’s determination to embrace new strategies and a new corporate purpose. The symbol shape reveals a hidden ‘p’, in addition to recalling the circular economy concept, while the blue-to-green gradient colour reflects the Group’s commitment to the development of renewable energy.

The iconic logo, interpreted with a contemporary and dynamic design, connects the concepts of tradition and evolution. The entire visual system and the new payoff “The Planet’s Pathways” embody the role that Prysmian aims to play in shaping a better future and in paving paths for an increasingly sustainable and digital future for our planet.

Maria Cristina Bifulco, Chief Investor Relations, Sustainability and Communication Officer, Prysmian: “Through this rebranding, we are aligning Prysmian’s image to the changes the Group is undergoing and to the rapid evolution of our industrial sector, an evolution we intend to lead. The global challenges and opportunities we are facing require us to put our organisation’s strength and expertise at the service of our customers, partners and all our stakeholders to drive new forms of energy and information to every corner of the Earth.

Manfredi Ricca, Global Chief Strategy Officer, Interbrand: “We are living through a new era in which brands are increasingly important and more and more expected to convey leadership and responsibility. The evolution of Prysmian’s brand reflects its awareness and its commitment to take a leading role in driving the energy and digital transition to shape a better future for our planet.”

Prysmian is a benchmark player in the energy transition and digital transformation. Thanks to its strong geographical footprint and wide product portfolio, its proven experience and expertise in technological innovation, and its solid customer base, the Company is well positioned to consolidate its leadership and gain new growing markets. Prysmian’s strategy is perfectly aligned to the main market drivers, by developing resilient, high-performing, sustainable and innovative cable systems for the Transmission, Power Grid, Electrification and Digital Solutions segments. Prysmian is a public company listed on the Italian Stock Exchange with almost 150 years of experience, about 30,000 employees, 108 production plants and 26 R&D centres in over 50 countries. In 2022, sales exceeded €16 billion.