Marketing Report
African service provider Hayo selects Ilex Content Strategies for global marketing

African service provider Hayo selects Ilex Content Strategies for global marketing

Ilex Content Strategies, a global B2B marketing and communications agency, has been selected by Hayo, an innovator in digital solutions in Africa, as its agency of record.

Ilex will be supporting Hayo's long-term growth with a comprehensive suite of marketing and communications services including brand development, messaging, borderless PR, content strategy, and sales enablement.

Ilex was selected based on its experience in marketing in Africa and the Middle East as well as its track record of supporting growth and exit strategies.

Hayo has been operating in Africa for more than two decades, serving governments, regulators, service providers, mobile network operators and enterprises in some of Africa's largest markets. It is innovating in digital currencies, digital taxation, digital hubs, and infrastructure projects in addition to its work in voice, SMS and communications platform as a service (CPaaS). Hayo has more than 1,000 service provider and operator relationships across the globe and direct partnerships cover 95% of the Middle East and Africa.    

Feraz Ahmed, CEO, Hayo: "We're excited to be taking our business to the next level and enabling more organisations to experience Hayo's digital solutions. Our work with Ilex is about communicating innovation and bringing our story to local and global audiences. We have achieved so much on-the-ground in Africa, and we want governments, MNOs, service providers and enterprises to see and understand our full digital capabilities. Ilex has served some of the most exciting and dynamic businesses in global tech and has a comprehensive offering that aligns with our vision for simple, seamless and powerful solutions that have a positive impact on local people's lives."

Ilex Content Strategies is a UK-headquartered global marketing and communications agency serving B2B tech and telecoms clients. It has extensive experience in planning and strategies for marketing and communications in Africa with more than a decade of experience telling African innovation stories across the globe.

 Ilex works with start-ups through to billion-dollar businesses including leaders in international telecoms, data centre and digital infrastructure, cybersecurity, artificial intelligence, software as a service (SaaS), and data as a service (DaaS).

Lucia Barbato, CEO and co-founder, Ilex Content Strategies: "Hayo is innovating on-the-ground in Africa and building digital solutions that benefit local people. Its work with governments is supporting local digital investment while its IoT deployments are enabling the delivery of smart utilities in Africa. Hayo has massive momentum behind it and the timing is right to bring its story to the world. It's great to be working with an organisation that is dedicated to delivering benefits across the value chain and ensuring that Africa's digital future is delivered now.”

Ilex announced its relationship with data centre innovator Ezditek, the digital infrastructure division of Ezdihar Holding Company, in April 2024. It serves clients in key global hubs including Sydney (Australia), Singapore, Dubai (UAE), Riyadh (KSA), Beirut (Lebanon), Johannesburg (South Africa), Cannes (France), Madrid (Spain), Dublin (Ireland), London (UK), New York (US) and many others.