Rave supports Unified ID 2.0 in new partnership with The Trade Desk
Rave, a global player in group digital video watching, has announced its support of Unified ID 2.0 (UID2) to hash and salt their audience data for activation by advertisers.
Rave’s group video-viewing platform embraces the evolving streaming content landscape, enabling consumers to watch content they love with the people they love, regardless of location. With over 70 million subscribers around the globe, Rave creates a one-of-a-kind, premium streaming experience for consumers.
Pioneered by The Trade Desk, UID2 is an industry-backed identity solution that uses pseudonymized data to equip consumers with improved privacy controls while maintaining the value exchange of the open internet.
Stefan Schneider, Machine Learning and Data Engineer, Rave: “Unified ID 2.0 enables Rave to share audience data on specific media viewed and give incredibly valuable insight into IAB-categorized user interests. We’re excited to leverage Unified ID 2.0 to aim to improve advertisers' ability to plan and run campaigns based on our data."
Jay Goebel, General Manager, Data Partnerships, The Trade Desk: "Rave’s support of Unified ID 2.0 is a great example of how cross device identity solutions can benefit both advertisers and consumers. UID2 enables a healthier, more transparent online ecosystem where marketers target their media-buys precisely while consumers exchange content for more relevant advertising. It’s a win-win!"
The announcement marks the latest milestone in Rave's mission to connect the world's audience data in a privacy-conscious manner. By partnering with The Trade Desk and enabling UID2, Rave looks forward to collaboration with advertisers interested in engaging with key audiences.
